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As Union Bosses Spin Twinkies’ Demise, Bakers’ Union Boss Admits Union Knew Hostess Would Die

With the demise of 18,000 jobs weighing on their shoulders (though certainly not their consciousness’) and just in time for the Sunday morning talk shows union bosses are now trying desperately to point fingers at the victim (and Mitt Romney) for the union’s strike that ultimately destroyed Hostess and its 18,000 jobs. This blame game is going on despite the fact that the bakers’ union knew that its strike could, ultimately, lead to the company’s closure.

Ranging from the AFL-CIO’s Big Daddy Rich Trumka to the bakers’ union bosses who pulled the trigger by calling the strike that killed Twinkie the Kid, unions are now in full spin mode to make America believe that it was the company and Wall Street–not the union that called the strike that caused the company to go out of business.

With Hostess brands’ corporate corpse not even cold yet due to the nationwide union strike, the AFL-CIO’s Trumka issued a statement on Friday blaming Wall Street for the company’s crash:

What’s happening with Hostess Brands is a microcosm of what’s wrong with America, as Bain-style Wall Street vultures make themselves rich by making America poor. Crony capitalism and consistently poor management drove Hostess into the ground, but its workers are paying the price. These workers, who consistently make great products Americans love and have offered multiple concessions, want their company to succeed. They have bravely taken a stand against the corporate race-to-the-bottom. And now they and their communities are suffering the tragedy of a needless layoff. This is wrong. It has to stop. It’s wrecking America.

The problem with Trumka’s lie-filled logic is that Wall Street didn’t call the strike and Trumka fails to address the fact that without Wall Street investors investing in Hostess, the company, with its shrinking market and overly-burdensome union contracts would have likely died years ago.

In 2004, the makers of Twinkies first filed for bankruptcy, a five-year process that ranks among the longest such proceedings in U.S. history. The company continued to struggle financially, and now risks complete liquidation, as it cannot make payments on its $700 million line of credit, has $2 billion in unfunded pension obligations to retired employees, and owes $860 million in current debt.

Even more important, however, is the fact that, although they didn’t like it, the International Brotherhood of Teamsters (with 6700 members’ jobs on the line) approved of the same concessionary contract that Hostess was seeking of the bakers’ union.

Though Teamster bosses are now trying to blame Hostess for its demise as well, late last week, the Teamsters had called on the bakery union to allow its members to vote, even going so far as to chastise the bakery union’s actions:

The BCTGM chose a different path, as is their prerogative, to not substantively look for a solution or engage in the process. BCTGM members were told there were better solutions than the final offer, although Judge Drain stated in his decision in bankruptcy court that no such solutions exist. Without complete information, BCTGM members voted by voice votes in union halls. The BCTGM reported that over 90 percent rejected the final offer and three of its units ratified the final offer.

However, as much as he and his fellow union bosses try to spin and finger point the results of the union’s actions that destroyed the Ding Dongs, in a Friday statement, bakery union boss Frank Hurt admits that his union members knew that their strike could kill Hostess:

Our members decided they were not going to take any more abuse from a company they have given so much to for so many years. They decided that they were not going to agree to another round of outrageous wage and benefit cuts and give up their pension only to see yet another management team fail and Wall Street vulture capitalists and ‘restructuring specialists’ walk away with untold millions of dollars.

Throughout this long and difficult process, BCTGM members showed tremendous courage, solidarity and devotion to principle. They were well aware of the potential consequences of their actions but stood strong for dignity, justice and respect.

And, now, no matter how union bosses try to spin it, 18,000 Hostess workers–with their dignity, justice and respect intact–are now destined to stand with their hands out in the unemployment line.

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COMMENTS

  • nesalo

    Hostess’ previous owners did it no favors. There are valid reasons to adopt a debt-leaning capital structure. There are valid reasons to attempt a tactical bankruptcy. There are even valid reasons to buy a rich product portfolio, chop the company into divisions, and sell the divisions individually.

    But moving directly from a tactical bankruptcy, shifting the capital structure toward debt, and then leaving the company together as a going concern? It’s bad M&A practice, unless you believe there’s strong growth potential hidden in the company. But it’s not like Hostess had a robust research and development arm, or there was any good reason to believe that people would be buying more Wonder Bread in five years.

    The union was the but-for cause of its corporate death. But for the past decade, it’s been coasting on products it developed in the 1950s. Tastes have changed. Even if socialism hadn’t killed it, capitalism would have.

  • Kyle-MI

    I am sure there is plenty of blame to go around, but the strike was the killing blow. You never know. As long as the company was alive, there was always a chance for changes and improvements that might have turned things around.

    And don’t tell me those pension obligations weren’t made worse by union bargaining over the years. It wasn’t just the strike. Years of unionism also took their toll.

  • checkmate2012

    “BCTGM members showed tremendous courage, solidarity and devotion to principle.” Would that be the principle to make your employer so broke they go out of biz to prove that the Union rules? Ding dong, the witch is dead….

  • http://www.laborunionreport.com LaborUnionReport
  • lineholder

    Now, that is something I’d love to watch. Can you imagine Union members sitting around tables in a conference room somewhere developing a business plan? Would they begin with labor rates of what they consider to be an acceptable amount along with contributions into pensions and benefits, and set their market price for their product on that foundation? Or would their viewpoint be somewhat different now that it is their own money that is being risked in the business venture? If they adhered to the first option, would they then be dumbfounded when their market price is so high that demand for product doesn’t yield the sales revenues to sustain business operations?

  • raginpatriot

    ” …but stood strong for dignity, justice and respect.”

    And with all the dignity one has standing there absent the nose one just cut off to spite one’s face.

  • kycon

    Boom, called it! It’s not the ridiculous union contracts, massive unfunded pension obligations, or the unrealistic demands of workers in the face of reality that killed the company. Nope, it’s BAIN CAPITAL-Style Wall Street Vultures™.Never mind that 80% of Bain’s companies grew their revenue or that few of them went into bankruptcy.

    Why bother with the truth when you can get a sound bite instead?

  • major

    And deal with Obamacare, taxes, EPA regulations ad nauseum… not to mention the union again…..YEAH!!!

  • nesalo

    It works, sometimes. Not often. But businesses with generally-countercyclical business models can do fine with substantial (or even total) worker ownership.

    Once everyone’s aboard the boat, with their compensation and benefits tied to equity performance, everyone tends to become concerned about whether the boat will sink. Germany’s had mandatory worker participation in management for the past 30-odd years, and it’s tended to tame their union problem. It causes other problems with cost-inflexibility and labor hoarding, but (as Germany’s economic performance tends to demonstrate) it’s not as catastrophic as one might imagine.

  • lineholder

    Oh, I definitely believe that it can succeed. I live in a RTW state. Even without the factor of employee ownership in a financial sense, most of the businesses I’ve worked for have implemented internal policy initiatives that encourage a mentality of “all for one and one for all” via a strong team environment. We do independent trouble-shooting, problem-solving, cost-analysis, shift planning, etc. We also have opportunities to be directly involved in cost-cutting measures, new product/process development, etc. The phrase “it isn’t my job” doesn’t exist in our environment, and we aren’t limited to a scope of rules pertaining to our job responsibilities that prevent us from being proactive in dealing with the challenges that we face.

  • tngal

    Is this the part in the program where the OWS crowd raises their hands, wiggles their fingers and shouts “Up Twinkees”. (couldn’t resist)

  • iowaguy

    Ok, I’m not directly commenting on the Hostess union specifically, but I’m genuinely confused as to why unions are being trashed so much lately. I don’t see “unions” as antithetical to conservatism. I’d guess many blue collar workers who belong to unions (oil, steel, coal) tend to vote republican, no? Is it not the point of unions to look out for the workers as opposed to merely looking out for big business profits. Certainly there are people here who have belonged to a union, like myself, that think they are actually important, if not critical?

  • nesalo

    It isn’t meant to be a troll, no. It’s just a reminder that using Atlas Shrugged as a practical guide to anything, rather than a moral parable, is no more sensible than using Star Wars. It’s philosophical fiction, intentionally written as fiction, and clearly labeled as fiction.

  • http://www4.webng.com/rickbull/lostlucky/ rickbull

    I do not need reminders, and I do not use Atlas Shrugged as a
    practical guide to anything. My practical guide to all things is my own
    life experience and my 40 years of experience in the workforce. Yes, I
    do enjoy the writings of Ayn Rand, and believe that she was an
    intelligent and incisive individual. The jury is still out on you,
    however.

  • checkmate2012

    It’s one thing to look out for the workers such as working conditions and fair pay for a day’s labor as in the good old days of unions when they served a good cause. It’s another to have an insatiable appetite to squeeze more and more out of an employer that can’t afford more concessions. Most unions are out to destroy their employer for their own selfish, righteous selves, and won’t bargain in good faith for the good of all. Me, me, me comes to mind.

  • checkmate2012

    rickbull, I voted for your comment and came back and saw you were at zero. So I clicked up vote again and it went negative one! That is weird! I didn’t know one could go from zero to neg. Seems Atlas Shrugged is starting to play out for real :(

  • http://www4.webng.com/rickbull/lostlucky/ rickbull

    I don’t even pay attention to the up and down votes below my posts. I can tell you why your second click made it negative, however. You are only allowed to vote on a discussion post once. When you click a second time, it thinks that you want to take away your plus vote, so it decrements one.

  • nesalo

    That also wasn’t meant to be a personal dig at you, for what it’s worth. After the election, there’s this undercurrent of “yay, disaster, that’ll show them libs,” which seems a little too willing to cut off America’s nose to spite its face. I misread you, and that’s on me.

  • http://www4.webng.com/rickbull/lostlucky/ rickbull

    Those of us who are true Conservatives and Republicans don’t ever wish for a disaster after an election that did not go our way, because we know that we will get the blame, whether it was our fault or not. If you had been reading my posts from other diaries concerning the Hostess Brand employees, you would be able to see that I have great sympathy for the hard-working employees that are being pulled under by the poor choice of one union. As far as those dastardly capitalists who are trying to suck as much money out of this company as they can and break the unions, I might remind them that Dick Gephardt is one of the benefactors of this last-ditch attempt to keep the company alive. Alas, even Gephardt has to pronounce the poor critter dead, and even he can’t blame it on poor management.

  • checkmate2012

    Got that right and I should know :) Been there as a manager. Tactics that don’t help either side. Unions served their purpose as good cause years ago but are out-dated with all the rules and regs and agencies this day and age.

  • iowaguy

    Yes, I certainly see your point. I suppose unions can get greedy, but I would HOPE most of them would see that the demise for their company would be the demise for their job.

  • checkmate2012

    Au contraire iowaguy….diary in point is the greed of the Twinkie unions. It’s no different with public sector unions today squeezing cities out of more benefits that the taxpayers can’t afford and then the cities call uncle by declaring bankruptcy. Around and around we go with hope.

  • iowaguy

    Sigh. I hate my hope.

  • checkmate2012

    LOL! It’ll get better when folks face the facts…mostly math and logic :)

  • checkmate2012

    Thanks for the info. I didn’t know the new way of the land..still learning.

  • ceili_dancer

    One thing I remember is Art Chances mentioning the difference between the trade unions and the skirt unions.

  • gscandlen

    They can blame whoever they want, the fact remains there are 18,000 fewer union members paying dues to fund the fat cat union bosses. Now let’s encourage every unionized company to relocate to a right-to-work state and keep the ball rolling.

  • ragstoriches

    It seems to me there’s an awful lot of expert commentary on the business practices of Hostess coming from union members who have never run a business or obtained the education necessary to understand that side of the world.

    If they’re so talented at recognizing mismanagement and failed business practices, they ought to be able to buy up Hostess’ IP and begin anew with great success, no?

  • ncfamilyman

    LaborUnionReport,

    Change “consciousness” to “consciences”. First of all, my way is correct, second of all, you don’t want to set a precedent by implying there’s any “consciousness” in labor union leadership.

    I love your work! I’m on the email list and I give from time to time.

  • skofti

    Yeah! Better yet lets have see some real corporate profit and outsource these union socialists and their fat cat bosses to some offshore low wage country. That will show ‘em who is boss!

  • ktonine

    $48,000 in 2005
    $34,000 in 2011
    $25,000 in 2017

    That’s the past and proposed pay decline of a union baker at Hostess. They had already given the company 100′s of millions in concessions. The wages they were being asked to work at simply isn’t a living wage. Meanwhile the CEO of Hostess received a pay increase from $750,000 to $2.2 million.

    To top it off, the company had already ‘borrowed’ their pension money. Yes, borrowed. Isn’t it nice to know a company can borrow your pension money, then declare bankruptcy with no obligation to pay it back?

    This shouldn’t be an issue of liberal or conservative – vulture capitalism should be anathema to all Americans.

  • jpkoch

    Good points. But, remember the “German Model” was born from the ashes of WWII. Both workers and owenership forged a partnership that was really unique. Ownership agreed to allowing a federal union (all workers would be members of the union irregardless of thier vocation); but, unions would bear the brunt of the costs of apprenticeships and training. All workers would receive 30 days vacation; but pay structures would be subject to both individual and company performances. Collective bargaining would be subject of strict federal laws.
    However, this model worked as long as Germany’s economy was tied strictly to domestic and European markets. The large German manufacturing firms were able to compete as long as their competition was either internal or European. German firms benefited from protectionists policies as much as the workers did. The big loser was the consumer. This model was expensive. German products, while superior to most products in quality were very expensive. And this model relied on heavy taxation. The average German was able to support this model because he deferred gratification for decades. The Germans accumulated huge cash reserves over the decades.
    The Golden Age of this partnership occured during the period 1980-1991. Reagan’s rising economic tied floated many boats. To many Americans this partnership seemed to be the wave of the future. But all good things must end. The fall of the DDR absorbed almost all of the German cash and tax reserves. But, worst of all Globalization did the German Model in. By 2005, Mercedes, BMW, and Volkswagen moved thier North American divisions to where the customers loved. The famed German steel and coal industries were gone. Even the infamous German brewing industry became a victim (over half of Germany’s breweries since 1995 have gone under).

  • bob570

    The most ridiculous fact here is that 92% of the union members voted to reject Hostess’s offer and go on strike. In other words some 17,000 workers voted themselves out of a job. However that’s not as outlandish as it sounds, when you consider, Millions of unionist, and non -unionist did exactly that on November 6th.

  • bob570

    Or maybe they could have Obama buy Hostess for them with Tax Payer money, like he did with Government Motors, and they wouldn’t ever have to pay it back. Then we could have battery operated ding dongs. yippee

  • mercendarian

    I don’t blame anyone but the “moribund” product. I had stopped buying Wonder Bread years ago, because it was no longer nutritionally adequate. And I LOVED Hostess treats, but I knew they would kill me, with sugar, saturated-animal/hydrogenated, fats. They SHOULD have used stevia or sorbitol instead of sugar, non-gluten spelt flour(which also should be NOT Bromated), and coconut/extra-virgin Olive oil as fats, not the possibly beef tallow they said they might have used. The calories of the treats could have been decreased by 40% and they could have been “heart-healthy” and I still would have been buying them, because once they were SAFE, the Elevated-CONCEPT was great & marketable.

  • emptypockets

    I have found much truth in fiction. After all, it’s clearly labelled “fiction” so where better to hide the truth in plain sight for those who are able to recognize it. The danger is believing it ALL to be true. The Lone Ranger and Roy Rogers, etc. were fictions but they taught a generation the difference between right and wrong, good and evil.
    But on the original topic, nesalo, you reference (in post below) a very old saying, “cutting off your nose to spite your face”. That was old when my grandpa was a kid but it’s just as apt today in describing what the unions have done. Parables are also fiction, such as the dog with a bone, but look at the truth they impart.
    The union leaders promoted greed. Bakery union boss, Frank Hurt, admitted that “they knew the strike COULD kill Hostess”. COULD? With the company in bankruptcy already struggling, how could it not?

  • rmiddle

    Two things killed Hostess. 1) On the snack food side little debbie was able to beat them on price on the bread side other brands were able to beat them on price. 2) They missed the emergence of the whole grain movement. Looks at your bread isle yes there is still a lot of white bread but the whole wheat, whole white wheat, and multi-grain breads are getting close to half the shelf space now. It has been only recently that wonder white wheat came out. Wonder was behind the curve on the shifting trends.

  • enzomedici

    Hostess actually borrowed against the union’s pension fund where each union employee paid $3 an hour into. Hostess did this without permission and now the judge ruled that pension money is gone forever. Meanwhile the CEO took a bonus. Sorry, but this is just theft. They were asking union employees to take major cuts. Here’s an article that explains it. http://www.dailykos.com/story/2012/11/18/1162786/-Inside-the-Hostess-Bankery#

  • deltawing

    $48k plus benefits AND a pension for a “union baker”? Good luck with that. No company in their right mind will spend that kind of money on a worker with negligible skills and no education. This is 2012, not 1950.

  • nesalo

    It’s something that a lot of corporations did in the mid-80s: renegotiate union contracts to hold down present compensation costs, while increasing pension and benefits. It juiced quarter-to-quarter profits, but at the expense of setting up this awful snowballing liability.

    By and large, the M&A era streamlined American capitalism. But a lot of bad PE and turnaround management firms left behind this sort of landmine.

  • mbaird

    So people get together and decide to organize so that can have leverage over negotiation for their services. And conservatives are attacking that basic Democratic principle why? Maybe we should not allow political parties and their collectivist leverage that they can use to “rent seek”.

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