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Demon Denim

By: bantamwait (Diary)  |  August 30th, 2009 at 04:21 PM  | 

RESIZE: AAA

A few months ago, George Will had at blue jeans in a curious column.  He thinks they’re shabby:  ”Denim is the clerical vestment for the priesthood of all believers in democracy’s catechism of leveling — thou shalt not dress better than society’s most slovenly.”

Personally I don’t care how Levi’s look, but I’m alarmed by their militant activism.  The company has a full-page ad in today’s New York Times that consists of a blank space with a quote near the top:

“THE WORK GOES ON, THE CAUSE ENDURES, THE HOPE STILL LIVES, AND THE DREAM SHALL NEVER DIE.’–SENATOR EDWARD M. KENNEDY.

Then at the bottom, the Stalinesque exhortation:

LET US CONTINUE HIS LEGACY OF FAITH IN THE PEOPLE AND FAITH IN THE WORK THAT HAS YET TO BE DONE.

Then finally. under the Levi’s logo in the corner, the command,

GO FORTH.

I suspect this is just a taste of things to come.  I’m retching already.

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COMMENTS

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  • blackdays

    boycott Levi Strauss…..

    • http://hillbillypolitics.com Steph C

      If you think about what companies were bailed out, most if not all, were under a boycott from one group or another. Boycotting just means the government is going to force us to support them and we don’t even get the goods in the process.

      I’m not telling you not to but that’s what I’m learning the longer these things go on.

  • 6eorge Jetson

    Levi Strauss
    Fine importers of foreign-made jeans

    Why do they care? They’ve shifted the workforce out of the US.
    Not there’s anything wrong with that in itself. But posturing for health care after you’ve reduced your American work force is a tad bit disingenuous.

  • Achance

    making them in the US. It’s not that I have a problem with them moving out as such, but I do have a problem with how pompous the company has been and how it tries to pander to the very basest elements among us, as Will references.

    The old standby Shrink to Fit with button fly is very hard to find anymore; usually it’s buried behind all the baggy and pre-torn ones. And then there’s the fact that once you’re past, say, your mid-20s, those tight, square-butted, low rise jeans that were so cool when you were 17 really aren’t very comfortable when you do things other than stand around trying to look cool.

    I don’t wear jeans much anymore, don’t wear cotton all that much because it is so cold when it gets wet, but when I do, the Wrangler Cowboy Cut is a lot like the old 501s but with a little more room in strategic places.

    • Cheryl

      check out www.dtom.com

      Cool stuff.

    • bantamwait

      A sad commentary on modern culture all by itself.