Chick-Fil-A as Bulletin Board Material
Sports wisdom says you should refrain from trash-talking your opponent prior to a game, as it only creates bulletin board material which:
- gets your opponent mad as hell
- turns the opposing team into a unified group focused on one thing: kicking your butt
- causes you opponent to double down on their efforts to defeat you
It’s hard to predict ahead of time what comments will be viewed as going just one-step-too-far and end up as bulletin board material, but it’s always obvious in hindsight when the trash-talker suddenly starts walking back his statements while his coach tries to sooth things over.
The left probably thought it had an easy target in Chick-Fil-A. Certainly, the Democratic mayors of several cities thought piling on Chick-Fil-A would be a winner. I don’t think they had a clue that what they did was create the political equivalent of bulletin board material.
They know now. The mayors have been walking back their statements (“we weren’t talking about using the government to punish free speech, blah, blah, blah”) while the New York Times (the coach in our analogy) is trying to smooth things over with an opinion piece titled Let Chick-fil-A Fly Free.
Across the country, people stood in line for hours–literally hours–to buy a chicken sandwich. The radio stations in my area were giving traffic alerts about traffic jams due to the number of people trying to get to various Chick-Fil-A restaurants. This went on all…day…long.
They didn’t stand in line for hours to buy food. They did it to let the left know that their attack on Chick-Fil-A is now pinned on the “Conservative” team’s bulletin board.