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Karl Rove Has Been Vindicated

It All Begins With The Base

One of the most unambiguous conclusions from Obama’s victory? Karl Rove was right.

For the past 8 years, we’ve had a debate over the best political strategy for approaching a national election. There were, in essence, two contending theories.

Karl Rove’s theory – one he perhaps never explicitly articulated, but which was evident in the approach to multiple elections, votes in Congress, and even international coalitions run by his boss, George W. Bush – was, essentially, that you win with your base. You start with the base, you expand it as much as possible by increasing turnout, and then you work outward until you get past 50% – but you don’t compromise more than necessary to get to that goal.

Standing in opposition to the Rove theory was what one might call the Beltway Pundit theory, since that’s who were the chief proponents of the theory. The Beltway Pundit theory was, in essence, that America has a great untapped middle, a center that resists ideology and partisanship and would respond to a candidate who could present himself as having a base in the middle of the electorate.

Tonight, we had a classic test of those theories. Barack Obama is nothing if not the pure incarnation on the left of the Rovian theory. He ran in the Democratic primaries as the candidate of the ‘Democratic wing of the Democratic Party.’ His record was pure left-wing all the way. He seems to have brought out a large number of new base voters, in particular African-Americans responding to his racial appeals and voting straight-ticket D. As I’ll discuss in a subsequent post, the process of getting to 50.1% for a figure of the left is more complex and involves more concerted efforts at concealment and dissimulation, but the basic elements of the Rovian strategy are all there.

John McCain, by contrast, was the Platonic ideal Beltway Pundit-style candidate, and his defeat by Obama ensures that his like will not win a national nomination any time soon, in either party. McCain spent many years establishing himself as a pragmatic moderate, dissenting ad nauseum and without a consistent unifying principle from GOP orthodoxy; McCain had veered to the center simply whenever he felt that the Republican position was too far. McCain held enough positions that were in synch with the conservative base to make him minimally acceptable, but nobody ever regarded him as a candidate to excite the conservative base.

Now, it’s true enough that the partisan environment was terribly challenging for Republicans in 2008. That’s why so many of us on the Republican side were willing to go with McCain in the first place. But here’s the thing: if you believed the Beltway Pundit theory, that shouldn’t matter. If a significant and reliable bloc of voters consistently preferred the moderate, centrist candidate over the more ideological and partisan candidate, in the same way that conservatives prefer the more conservative candidate and liberals prefer the more liberal candidate, you would have a base from which a candidate like McCain could consistently prevail against a candidate like Obama, and partisan identification would be trumped by moderation and proven bipartisanship.

But there is no such base. Centrist, moderate, independent, voters are generally “swing” voters, always have been and always will be. Among those who are at least modestly well-informed, they are a heterogenous lot – some libertarian, some socially conservative but economically populist, some fiscally conservative and socially liberal, some isolationist and anti-immigrant, etc. It’s not possible to make of them a “base” – the only way to approach the center is to lock down the real base at one end or the other of the political spectrum, and then reach out to voters in the middle, understanding the real tradeoff that what appeals to one “swing” voter may be anathema to others.

Of course, the dismal approval ratings of the Bush Administration at the end of its days testify to the serious arguments over whether Rove and his boss chose the wrong mix of reaches out to the center as they built their “compassionate conservative” coalition; that’s a separate debate. It is likewise a fair debate over the ways in which future conservative candidates can and should make compromises to get the GOP back to that 50.1%. But what’s not open for debate, after tonight, is the sheer futility of trying to build a coalition from the center out. Because the center won’t stand still for any candidate.

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COMMENTS

  • septembergurl

    elections following on close Clinton wins. Not much room for error.

    Obama talked during the campaign about Reagan and it was clear what he had in mind was a Reagan type victory, namely a mandate.

    Obama is the first President since Reagan to win a mandate this big, and the Redstate/Bluestate matrix that Rove worked on is gone.

    when we get back in power –and we will, pretty quickly I think — the landscape will be quite different and our strength will lie in different groups of voters and different regional alignments.

    • JSobieski

      A better articulator of conservatism would have done a better job than McCain because the differences between that candidate and both Obama and Bush would have been more pronounced.

      McCain lost because he was indistinguishable from Bush on the economy for more than 90% of the electorate.

      McCain did his best at the end, when he was sounding more conservative. At that point, it was apparently too late, but he did “win” the last week of the campaign.

  • Jack_Serious

    …for why the boy has the right to take his ball and go home.

    As well, if “The Base” couldn’t get motivated by the clear contrast in this election, and if John McCain was just “not conservative enough” for them, than they have a bigger problem than this election. You’re claiming a theoretical victory when the country was just turned over to radical socialists, and saying that “The Base,” who evidently let that happen in your view, is justified.

    Someone above in the comments mentioned that Obama is far left and played the moderate, and John McCain is more center right and had to play to the far right–he had to keep the base happy and it allowed Obama to beat him to the middle. Once McCain got the nomination, and knowing that he was facing an all “STYLE” guy like Obama, why didn’t the base give him the room to work the election how it should have been worked, as you say, from the outside to the center? I guess “The Base” just weren’t happy enough with the game.

    I love Rove, but it’s not rocket science to figure out how to win with a base candidate when the other side has made a mess of things (Carter, Clinton)–that’s just timing and a pendulum effect. And that ball belonged to the other team in this election.

    Your theory above dosn’t take into account “Timing”–when “The Base” owns the mess, you can’t run straight base like you can other times. When either party doesn’t figue that out, they’ll never figure out how to win when the mess is perceived to be theirs–so the lesson here is not make a mess in the first place (that’s where Jindal and Palin will take this party), and when you do, if you want to win, support the guy who can appeal to the middle like he’s a base candidate. Timing trumps Rove vs. Beltway Pundit!

    • itrytobenice

      McCain didn’t change. Neither his positions nor his personality. The only change was the media portrayal of him.

      Against GWB, they loved him. Against BO, they hated him. It had nothing to do with positions or activities.

      There were a lot more articles about his ‘attack’ ads than comparing his policy proposals.

  • Quietlike

    Karl Rove’s strategy in the past two elections worked, but in this one, it was DEAD WRONG, and you, my friend, are absolutely incorrect in your assessment. The base turned out, courtesy of Sarah Palin. The problem is that she energized the base at the expense of the moderates. Every poll has shown this. She was deemed by 59% of Americans polled to be unfit for position of VP.(you can argue about polls validity all you want, but last night proved them right, just look at fivethirtyeight.com for that) While this, in my opinion, was unfair, it is a fact. I live in Virginia, and I know what I heard from people. Intelligent, well-educated moderates, many of them in the military, felt like Palin was a bad choice.
    This bad choice was made by none other than a man they all greatly admire, John McCain. Why not Carly Fiorina, or Mitt Romney. Well, we know that. Both had independent, moderate appeal, but too many of folks like the Pentecostal church I grew up in would never vote a Mormon or an abortion backer career woman in.
    Our need to cater to every whim of our social conservative base, as Karl Rove has had us do, has been our undoing. I am a Pentecostal. I am born again, and my faith is at the core of everything I do. We must keep in mind, that as PJ O’Rourke said “A government big enough to give us everything we want is beg enough to take it all away.” There are some things that I, as a Christian, want the government to do, that require it to be big. Therefore, I have to compromise. We all need to.
    Let us also acknowledge that we are foolish to think that we are right on EVERYTHING, just as liberals are. We were wrong in the 60′s on civil rights. The liberals were wrong on welfare. Through the push and pull of the two sides, we eventually come to the right path. We will come back from this, and be better off for it. But we can’t do that by simply appealing to people who think exactly like we do, and pray exactly like we do. That is not what America is about. I want people to embrace my religion because God stirred something in their souls, not because they felt forced into it. I want them to reject abortion because it is morally wrong, not because it is against the law. Morality must come from within. Otherwise you create the proverbial clockwork organge.

  • Dave_in_Fla

    Analysis is showing we lost 3 to 4 million of our base in this election, and another 3 million persuadables went to Obama. McCain got 7 million votes less than Bush in 2004.

    Doubt it all you want, but the period from Super Tuesday until the selection of Palin was damage beyond repair. The Palin selection brought some of the base back, but not all of it.

    McCain made an excellent selection with Palin, but he didn’t do enough to solidify the base before that selection. He wasn’t able to recover.

    I agree with this analysis, you have to lock down your base, then reach for the persuadables. Going the other way is relying on New Hampshire, and we can see how much THEY helped us.

    Can we find a special place in Hell for New Hampshire and Charlie Crist?

    • kyle8

      could not be helped even if McCain had been the perfect candidate. You cannot underestimate the following.
      (1) Republican fatigue after eight years
      (2) the economic crises
      (3) disillusionment with Bush.

      I never really had more than the glimmer of a hope we would pull this off.

      • danto85

        It’s almost amazing that Obama took McCain’s greatest strengh away from him; his moderate appeal.

        I think that Obama was helped by the fact that the liberal base would have rallied behind a Potato this year. It allowed Obama the freedom to say anything and to pretend he was this great bipartisan/moderate canididate.

        As a long-time McCain supporter, this was the most dishearting… to hear people around me telling me that Obama was a moderate and McCain was a hard-line conservative.

        At the end of the day though, I still think this election would have been 2004 close if the credit crisis would have not happened until after Nov. 4th. Thoughts?

  • Tamblin

    This was hardly an unprejudiced test of those theories. On the contrary The environment was heavily tilted against the GOP this year due to a number of factors.

    You can’t say for sure that a nominee who was loved by the “base” would have done any better, and might well have dome much much worse (going by how unfavorable the GOP brand is right now).

  • mikewas

    Here’s the problem: Obama was a pure liberal who ran in the general pretending to be a moderate. McCain was, at best, a sometime-conservative who ran as a true conservative in the general.

    Moderates bought Obama’a gambit; conservatives didn’t buy McCain’s.

  • Incredible

    I believe that there are a lot of areas within this election that are ripe for debate but I think that the larger point stands. The margin was big enough in states that were made for McCain and that he fought hard for (PA, OH and FL) to show that the Rove model is probably the best approach.

  • DRP

    I was about to post something similar to this when I saw your comment.

    There were a huge number of factors wholly beyond the control of McCain at play in this election; calling it a test of the ‘play to the center’ strategy seems a bit unfair. More to the point, especially during the final months of the campaign McCain swung fairly hard towards the conservative side in his campaign, which may well have turned off many voters who would actually have formed an ‘independent base’. Of course, it’s possible he would have done even worse than he did had he not pegged up his red meat quotient (Palin et al), so that’s hard to say either way.

    And it’s hard to fault a man for losing an election where the incumbent is terribly unpopular, of your party and currently in charge of a tanking economy. For all of McCain’s independence during his Senate career, the need to appeal to conservatives during the final leg of the campaign only tied him more closely to the current GOP leadership. Had the economy not tanked, we may have been talking about President McCain… or, at least, have had a much closer race.

  • DRP

    That was actually intended to be a response to another comment.

  • liberalrepublican

    I think the lesson of tonight is that you should not be the party of the incumbent when the Dow loses 5000 points in the two months before an election.

    That trumps all else.

  • gamecock

    not moderates

  • bedubyah

    Bush in 2000 ran as a moderate, someone who could bring the country together. That’s why he was able to beat the incumbent during a time when things were generally okay. It’s true that in 2004 his strategy was more of a base + 1, but that’s about all you could expect when half of the country felt like they had 2000 “stolen” from them.

    This time it was Barack that ran as the moderate. True that his record may not be so center, but he certainly ran center.

    McCain, who had long held the reputation as being a center Conservative even though his record wasn’t terribly center, ran this race from the right. Why I will never know as I am convinced it cost him the election. I cannot tell you how many times I have heard, “I’d vote for the McCain from 2000, but not the guy who’s running now.” And when I take a step back I can see where this view comes from.

    But this article just has it so wrong. McCain never moved to the center in the general like he should have and that’s why he’s not pres-elect now.

  • spainishirish

    Sure, he won against two morons.

    But his illegal alien policy?

    It left us crippled.

  • danto85

    The results for this election stink but let’s not forget this election was tied less than two months ago (or McCain possibly ahead).

    I don’t see how McCain could have recovered from the stock market plunging. That’s why he made the gamble on suspending his campaign becuase he knew the situation he was in.

    Before the General Election, many people speculated on an October Surprise… Obama got his in late September with the credit crisis. Without that, McCain may have still lost but we are looking at a 2004 type of result instead of what we got.

  • Rod_Patrick

    McCain/Palin would have won if MSM only became fair and balanced.

    All these post-mortem are one-sided, focusing only on the fault of the insiders without considering the real political environment where the battle really was.

    Rove should instead focus on the failure of the Bush Administration in quelching the poisons being spread by the MSM against him, and in turn, against the Republicans. That poisoning has been 8 years in the process.

  • Rod_Patrick

    If Rove is so “right”, why can’t he defend himself in a Congressional inquiry? His silence and the silence of the Bush Administration over the attacks or allegations of the Democrats and the MSM have meant only one thing:

    The destruction of the Republican Party brand in the eyes of the People.

    Rove has been a part of Bush political strategy. Has it never occurred to him that clarifying all the “gossips” by the Democrats and MSM is a necessity in defending the Republican Party… that Party which will continue to stay and receive all the flacks after the Bush administration is over?

    No. Rove has no moral credential anymore to speak in behalf of the Republican Party.

    Rovian makeover of Bush as a Conservative has proven to be a false thesis.

    Rove forgot to mention how dismal the performance of his President has been especially during at the middle of the battle against Obama. Bush never raised a finger to his Democrat and MSM enemies.

    Cases in point?

    1. Old Wound: The lies against the adopted daughter of McCain as his elligitimate child is a dirty trick that has been repeated by the HuffPo. Can Rove honestly speak that he has no hands on this? The KOs repeated this strategy against Sarah Palin’s own baby, Trig. THIS IS UNCHRISTIAN and UNCONSERVATIVE type of campaign to me.

    2. Recent Wound: Bush never said a thing about the real factors that resulted to the Financial Crisis which is the affirmative action of the Democrats in mortgage financing. Bush even forced the Republicans to the swallow his Financial “Bail out pills”… which is “too democrat” brand to me. This is all because of bipartisanship that Bush has learned after becoming a president in 2000. Can Rove really say that he has a clean hands on the “bipartisanship” policy of the Bush Administration since January 20, 2001?

    In the end, it was our candidate, McCain and Sarah, who were hoodwinked and bamboozled by the Bush Administration, MSM and the Democrats. They courageously and honestly went to the battle despite the fact that they really had no chance in winning this election. They reinvented themselves and got some chances but the Financial Crisis destroyed their chances.

    Rove’s mentioning a thing about McCain campaign (and even alluding something related to Sarah Palin is not really a Class Act.

    By virtue of his Past, Rove has no credibility in this election except projecting the EVs of Obama accurately. Why?

    Simple! As a Bushite, Rove knows which part of the country was hurt most by the Bush Administration.

    I’ve read Rove’s column. But I find it as nothing but to implicitly label JSM as loser and his former boss as a “sure winner”. And all these Rovian theories have been the real cause of the stale brand called Republican Party.

    Rovian Theory is false. Bush has never been conservative, just like JSM yes. At least JSM didn’t lie that he is a bipartisan. These moderate and bipartisanship things are the ones why we need to REGROUP and PURGE REPUBLICAN PARTY of Bushites and Rovians.

    Bush Dynasty is over. Rove is over. Thank you, God!

    McCain has helped the Republicans and conservatives and somehow the libertarians that we need a conservative leader like Sarah Palin, who was unceremoniously dragged in this Bush Affair since September. Somebody who can best communicate conservatism to the people.

    Sarah didn’t work out well for the Youth Vote, yes. But that’s not her fault. The Youth are under spell of Obama, thanks to Hollywood, university professors and school teachers.

    Let’ search for the real young Lincolns and Reagans starting today.

    Palin, Jindall and Cantor seem good to me. Elect Fred Thompson to the RNC Chairmanship.

  • Rod_Patrick

    In short,

    Let Dan McLaughlin, Erick Ericsson, Moe Lane and all Great RS political thinkers replace Karl Rove.

    But first, Let Dan, Erick, Moe and the rest of us stop listening to Karl Rove.

    We don’t need his excellent projection of the election anymore. It’s a new ball game.