John McCain was not the first to compare Barack Obama to Paris Hilton. Nope. It was Barack Obama who compared himself to the ditzy socialite.
There's nothing exotic or complicated about how phenoms are made in Washington, and, more to the point, how they are broken.
"Andy Warhol said we all get our 15 minutes of fame," says Barack Obama. "I've already had an hour and a half. I mean, I'm so overexposed, I'm making Paris Hilton look like a recluse."
That is exactly the context the McCain ad used. Nice work, Seton.