From Will Wilkinson:
Palin exudes sexual confidence and maternal authority, which in a relatively conservative culture like ours is the most recognizable and viscerally comprehensible form of female power. It makes a lot of men uncomfortable, but that’s because it’s the kind of female power they are most often subject to, and most often fail to successfully resist. I spent much of my life taking orders from women a lot like Sarah Palin — women like my mother and my Iowa public school teachers. Indeed, it makes a lot more emotional sense for me to feel led by by a woman like that than by some hotshot Air Force pilot. When a guy with a buzzcut says "jump," I say "screw you." When a woman like Sarah Palin says "jump," I am inclined to deferentially inquire into the requirements of this jump.
Via Megan McArdle, who has more thoughts on rural voters, rural voting patterns, and the Democratic elites who know less about getting either than they think.