No, really: just ask the FDA. At least, this FDA:
The FDA warned General Mills that it was, in effect, marketing its Cheerios breakfast cereal as a drug, because the cereal’s familiar yellow boxes carry unapproved claims about lowering cholesterol and reducing the risks of heart disease.
(Via the Corner, via Instapundit)
I guess that this is what "'embarking on an aggressive and proactive approach' to improve oversight of the U.S. food supply" looks like: an unflinching, resolute crusade against the terrible dangers of breakfast cereal advertising. And they wonder why state governments are putting their own food-safety regulatory systems in place. More money's nice, but money doesn't cure dumb.
Crossposted to Moe Lane.