FRONT PAGE CONTRIBUTOR
Looking a little more into blog readership declines.
I’ll be honest: I’m not really all that into blogging about this Bloggasm article on relative losses in political blogs’ readership since October 2008, for a few reasons. First off, I’m not particularly convinced that the sample is relevant: if you look at the list, yes, most of the major ones are on there – but are they really representative? It’s been years since my last statistics class, but I can tell that there’s one heck of a selection bias going on in there. Second: there is no universe where Andrew Sullivan is ‘right of center,’ sorry. For that matter, Ann Althouse barely qualifies.
Third – and this is why I’m putting this up; some people that I privately showed the chart below the fold to insisted that I should – I think that it’s probably more significant to look at yearly trends anyway.
Once you look at last year’s numbers, the trends become a lot more clear, for these specific sites. Personal preferences aside, electing a Democrat has turned out to be a traffic boost for the Right-oriented sites featured and a traffic depressor for the Left-oriented sites featured. I’d love to see the two-year numbers, so as to get rid of the distortion that even the beginning of the Presidential primary season was generating – but it looks like generally the Right-blogs featured here kept some of the traffic boost from the election, and generally the Left-blogs featured here did not. They, in fact, have been declining.
How relevant is this? Honestly, not very much – unless you’re an advertiser who’s trying to decide where your next ad buy is going to be, I suppose. And then only then if the site in question has set ad rates that assume future growth, and not shrinkage…
Crossposted to Moe Lane.