The word "triage" keeps coming up in talk of Democrat strategy lately, as the Democrats have to give up seats or even whole states for dead, leaving candidates to fend for themselves (presumably to fail).
Barbara Boxer is continuing that trend. She has a new television ad out, which the Sacramento Bee points out is running in "the Sacramento, San Francisco, Los Angeles and San Diego media markets."
That's interesting because of the markets it leaves out: the ones right down the middle of the state, including Bakersfield and Fresno. Boxer is giving up the bulk of the central valley to Carly Fiorina. In fact Stockton and Modesto count as part of the Sacramento Television Market Area, so technically we don't know if the ad will be shown there, either, or just in Sacramento proper.
Barbara Boxer is conceding some paths to victory, and is banking on the coast plus the capital to take her to victory. That's a narrow road to walk, especially when LA County could go either way. It's no wonder her new ad does not contain the words "Senator" or "Democrat" in it at any point. So even as she pulls up things she did 9 years ago to justify being re-elected this time, she's afraid to run on her party.
Don't try to tell me it's our party that has the "branding" issue, thank you very much.