RedStaters know that Communist theory, along with any totalitarian theory of control, involves early control of the mass media, with the idea being that control of the "masses" is thereby facilitated, if you control what they see and hear.
We already know about the bias of the MSM toward leftist politics.
What some of us might not know is the back-door to stifling dissent, to limiting our freedom of speech/press is wide open. The Orwellian term is "Localism" which is code for government stifling of conservative dissent.
FCC "Diversity Czar" Mark Lloyd is on record as believing that fairness (defined by a leftist) is more important than freedom of speech, which he finds over-rated. "Localism" is the way the FCC intends to shut down conservative dissent:
"Localism" is a nebulous FCC regulatory requirement that radio stations must meet to get and keep their broadcast licenses. How it is defined and enforced is wide open to the interpretation of whomever is doing the enforcing. It can mean something benign like airing local public service announcements, or it can be used as a weapon by activists to punish, harangue and ultimately shut down stations they don't like.
In a follow-up essay to the CAP report entitled "Forget the Fairness Doctrine," Lloyd specifically instructs liberal activists to do the latter - use the "localism" requirement to harass conservative stations by filing complaints with the FCC. The FCC would then assess these stations fines, with the money going to (very liberal) public broadcasting...
The other part of our proposal that gets the dittoheads (i.e. Rush Limbaugh fans, meant here by Lloyd to more broadly refer to fans of all conservative talk) upset is our suggestion that the commercial radio station owners either play by the rules or pay. In other words, if they don’t want to be subject to local criticism of how they are meeting their license obligations, they should pay to support public broadcasters who will operate on behalf of the local community.
Given that the MSM is complicit to spread NObama's propaganda, or to remain silent in face of abuses and power-grabs by ACORN and other Fifth Columns, Glenn Beck and Rush Limbaugh and others are asking us to spread the alarm like Paul Reveres of the 21st century.
I have spoken with too many survivors of Communism about how their countries were taken over: too many people just could not believe that such overt - or covert - power grabs would actually happen. 1930's Germans really could not believe anything ominous was portended when Jews for some reason had a 10:00 P.M. curfew. And would you really get out and protest just because Jews could not see late movies?