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Demon Denim

A few months ago, George Will had at blue jeans in a curious column.  He thinks they’re shabby:  “Denim is the clerical vestment for the priesthood of all believers in democracy’s catechism of leveling — thou shalt not dress better than society’s most slovenly.”

Personally I don’t care how Levi’s look, but I’m alarmed by their militant activism.  The company has a full-page ad in today’s New York Times that consists of a blank space with a quote near the top:

“THE WORK GOES ON, THE CAUSE ENDURES, THE HOPE STILL LIVES, AND THE DREAM SHALL NEVER DIE.’–SENATOR EDWARD M. KENNEDY.

Then at the bottom, the Stalinesque exhortation:

LET US CONTINUE HIS LEGACY OF FAITH IN THE PEOPLE AND FAITH IN THE WORK THAT HAS YET TO BE DONE.

Then finally. under the Levi’s logo in the corner, the command,

GO FORTH.

I suspect this is just a taste of things to come.  I’m retching already.

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