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Nielsen: Palin Rocked

The Nielsen numbers are out, and wow, they are good. Sarah Palin’s speech, despite being carried on only six channels compared to Obama’s ten, despite the lack of a huge venue or months of hype, was viewed by only a million fewer people than Barack Obama’s Speech o’ the Century.

Via Clayton, a few notable facts: Palin beat Obama in Persons 55+ (reliable voters!) and multi person white households; in the 18-34 demo (Obamas home base) Palin drew 81% of his audience; In the 18-49 demo she drew 88% of his audience; Palin trounced Biden in all categories except multi-person black households. And here’s more from Nielsen itself:

  • The Sara Palin speech generated 37.2 million viewers, just a 1.1 million viewers short of Barack Obama’s record-breaking speech on Day 4 of the Democratic Convention. The Palin speech was carried on only six networks while the Obama speech was carried on ten (including BET, TV One, Univision and Telemundo).
  • Palin attracted a large female audience (19.5 million women, or 4.9 million more than Day 3 of the Democratic Convention).
  • Ratings for viewers 55+ (25.2) continue to be about ten times higher than for teens (2.2)
  • Day 3 for the GOP attracted more Hispanic viewers (1.4 million) than Day 3 of the Democratic Convention (1.2 million), even though Univision and Telemundo did not carry the speech.

That last point is astounding. Even though it’s not a huge number, the fact is that Barack Obama had a ton of built in advantages for his speech – whereas the only one for Sarah Palin is that the media had placed expectations in such a negative way that everyone wanted to tune in (perhaps in hopes of a trainwreck?). And an excellent sign for the level of interest in Palin, and the number of people outside of the Twin Cities who viewed the speech as a defining event for this election.

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