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The RNC’s Autopsy actually contained some very good recommendations.

Will conservatives implement them?

They actually hit the nail on the head. Unfortunately, it was buried about fifty pages in the report.

Here’s some of it.

We need a lot more of the Evelyn McPhail grassroots approach to politics. As the committee was told by a participant during a listening session in North Carolina, “Make the precinct captain the most important person in a

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campaign.

While the 72-hour program was incredibly effective during the Bush 43 years, we
need to recruit significant local volunteers, rather than shipping in outsiders to do fieldwork. This
should be a neighbor-to-neighbor effort, and non-party organizations with local ties and knowledge
can play a key role.

But these are just recommendations. Will the RNC actually embrace them? And carry them out aggressively? I hope so. Below I have set forth the rest of the “good stuff” I found and I’ve bolded some of it.

One of the best organizations that is teaching how to organize locally, politically, are the guys at The Voices of America. I hope you will go there and scroll down to the bottom of the home page and watch their hour-long video of how to organize for effective precinct-level Get Out The Vote efforts. It will be an hour well spent.

And, I hope the RNC will hire these guys.

The Voices of America also believes that rVotes is just about the best grass roots organizing and GOTV software. rVotes is, in essence, the software that the Democrats have been using against Republicans in all fifty states for the past six or seven years. The full story is at the rVote’s web site.

westcoastpatriette alerted me to this excellent analysis of the Autopsy report by Ron Nehring in California.

I hope this helps.

Thank you.
ColdWarrior
P.S. See the rest of the excerpts from the Autopsy report below. I added some bolding.

6. Division of Labor and
the Need for RNC Leadership
There is a great deal of discussion about how to collaborate between the national committees and
friends and allies. At the outset, the role of each committee and allied organization needs to be
determined based upon which is best equipped to handle a particular role. For example, the RNC

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made some of the best ads of 2012, but it is unclear whether that is the best use of its limited
resources. The RNC and the state parties are best to organize the ground game, but there is a
complementary role for friends and allies to play organizationally.
It’s clear that with respect to many political functions, it is important to minimize redundancies and
turf battles, and leadership must be exerted to make sure better cooperation takes place. Republican
organizations need to understand that all of this will work better if they will all participate in these
discussions and play their respective roles. The RNC needs to sit down with various players and
determine, as the law allows, who is doing what. Only the RNC can serve this role, and it is certainly
one of the challenges in operating in the current environment.
Chairman Priebus should call for a command performance meeting of the leadership of our friends
and allies and not allow anyone to leave the room until it’s determined, to the extent allowed by law,
who is doing what that can be divided legally. This is likely the most important recommendation in
this friends and allies section of this report. Without this sort of teamwork, there will be too much
redundancy, turf battles, and waste.
Lone wolf groups are more likely to waste their donors’ money and act in a redundant,
unhelpful manner.
Recommendations:
1. The RNC needs to sit down with the various players and determine, as the law allows, who
is doing what. Only the RNC can serve in this role, and it is certainly one of the challenges
in operating in the current environment.
2. The RNC should hire someone to help coordinate this effort, particularly with respect to
how the RNC, congressional leaders, and governors work together on issue development
and messaging.
3. We believe the RNC would be wiser to focus on the ground game, rather than TV ads, since
there seems to be a never-ending supply of friends and allies eager to run TV ads. If the RNC
believes it needs to lead on message, then it should do so through public communications.

7. Testing
The RNC should work with our friends and allies to develop a plan for testing of organizational, voter
contact, messaging, digital, data, outreach, and other efforts. The 2013 and 2014 elections present
us with many testing opportunities in state and local elections.
Friends and allied groups should conduct targeted tests of messaging to young voters and attempt
to empower young people via social media with worthwhile tasks. It’s important to make volunteers
an important part of campaigns because they can actually help us win elections. Our friends and
allies can help us build the party from the bottom up by engaging young voters and reinforcing that
they have an important stake in elections.

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Similarly, there is minimal GOP outreach to women ages 18–40; our friends and allies can help
recruit women to participate in campaigns and run for political office. One African American woman
told us, “People have to be invited. They go where they are invited.” People want to know you care,
and our third-party allies can help significantly on this front.
Bill Calhoun of the Texas GOP added, “Don’t try to get African Americans to become Republicans,
but persuade them to vote independently by voting their principles and not party affiliation.” He said
they will be more open to the independent pitch. Calhoun suggested that the RNC or an allied group
consider helping fund a $200,000 program to engage 300,000 African American voters in Texas.
There are many opportunities like this for our friends and allies to consider help funding, and these
should be explored and publicized.
Under the leadership of Governors Martinez and Sandoval, the RGA is working with the American
Action Network on a Hispanic microtargeting effort to acquire real data that could prove constructive
in campaigns going forward. This is the sort of innovation with our friends and allies that we want
to encourage.
To help with our messaging and connecting with non-traditional Republican voters, an allied group
could produce videos of minorities, women, and young voters explaining why they are Republicans
and post them on the Internet.
Recommendations:
1. Our friends and allies should conduct targeted tests of messaging to young voters
and attempt to empower young people via social media.
2. The RNC should publicize a clearinghouse of opportunities to engage voters to help grow
the Party that our friends and allies might consider implementing. The RNC should track the
results to develop best practices that can be shared with state parties, campaigns, and our
friends and allies.
8. Bottom-Up, not Top-Down
With regard to organization, the RNC, campaigns and our friends and allies have become too
Washington-centric and top-down oriented. The best campaigns and organizations hire senior
people and empower them at the state and local level. We need to grow the Republican Party from
the ground up, not from the top down. This grassroots plan must be hinged with our political and
social media plan.

The RNC must hire seasoned Regional Political Directors and field finance directors to help
state parties and campaigns win from the precinct level up. We need a lot more of the Evelyn
McPhail grassroots approach to politics. As the committee was told by a participant during a
listening session in North Carolina, “Make the precinct captain the most important person in a

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campaign.” While the 72-hour program was incredibly effective during the Bush 43 years, we
need to recruit significant local volunteers, rather than shipping in outsiders to do fieldwork. This
should be a neighbor-to-neighbor effort, and non-party organizations with local ties and knowledge
can play a key role.

The current campaign finance environment has led to a handful of friends and allied groups
dominating our side’s efforts. This is not healthy. A lot of centralized authority in the hands of a
few people at these outside organizations is dangerous for our Party. This report pushes hard for
campaign finance reform that would help the RNC return to its rightful position as the national Party
leader, but we also believe the growth of more third-party groups would encourage more innovation
and spread the resources beyond a handful of Washington, D.C.-based consultants. It’s not that
these consultants are not capable, but there will continue to be a huge risk of a 2012 repeat if we
move forward with the same model.
The conservative cause is fortunate to have many strong friends and allies promoting our beliefs and
our candidates. One issue of concern is that too often it seems these outside groups (and our 2012
presidential campaign) tend to hire one vendor to handle all of their paid media, mail, phones, etc.
We are concerned that leads to a lack of innovation and too many decisions being made by a small,
centralized team. Don’t forget that our base of voters is naturally skeptical of centralized leadership
attempting to control too many things. Our friends and allies should hire multiple vendors to foster
competition and more ideas and to minimize the risk of poor performance.
A number of these groups are empowering local conservative leaders to help rally voters behind the
best conservative candidates. This is a much more effective approach than anyone in Washington
trying to dictate our primaries.

Recommendations:
1. Our friends and allies should parallel the RNC’s effort to hire field organizers
at the local level who are a part of the community of voters.
2. Our friends and allies should hire multiple vendors to avoid overly centralized
leadership and to encourage competition and innovative political strategies.
3. Our friends and allies should empower local conservative leaders to help rally
voters behind the best conservative candidates.
9. Training and Ground Game

In our discussions with our friends, allies, and state parties, it’s clear that voter registration efforts
are struggling. The answer is not to punt. While county and state parties must lead on party-building
activities such as voter registration, we urge a bottom-up approach to voter registration, and our
friends and allies need to be willing to invest smartly. Cluster voting is a good tool for 501(c) (4)
groups where we have a high percentage of conservative voters in a certain area.

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There can be testing of various approaches, but oftentimes the best answers are the old ways of
setting up voter registration tables at targeted grocery stores in red neighborhoods. Again, make
your precinct captains your most important people and empower them to get real people to register
people one person at a time. It’s not sexy, but it works. It also works to target voter registration to
issue areas such as Second Amendment rights, restrictions on prayer, etc. This is an area where key
friends and allies can play a significant role in voter registration and complement the Party’s efforts.

More and better training is a consistent theme in this report. It is critical that we train and empower
volunteers who share our core principles. This is needed at the local level, and our friends and allies
should aggressively develop training opportunities throughout the country; state parties should do
the same. Certainly, the RNC and interested friends and allies should have this on their list of
nuts-and-bolts organizing that needs tending and planning.
It sounds simple, but if campaigns, state parties, and our friends and allies don’t know how to reach
potential voters and volunteers, we have a problem. Well, we have a problem. Too often, our lists
do not have cell phone numbers, email addresses or social media handles. We cannot function
if we cannot reach people. Friends and allies should invest in getting cell phone numbers added
to the voter file. There is the old-fashioned approach of doing it by asking our precinct captains
to help get cell phone numbers for voters in their neighborhoods. Most schools, churches, civic
organizations, etc., have lists of names with email and cell phone numbers. Give local volunteers
a job to do and they will do it. This is not glamorous work, but it’s necessary. Again, state
parties must lead in this area, but our friends and allied groups can augment their efforts. Party
organizations and campaigns can buy these lists inexpensively and engage in list exchange
agreements with groups that may have uses for voter file information.

Training is not just for volunteers. It is a challenge to identify experienced campaign staff. The NRSC
told us it plans to beef up its campaign schools. The RNC and NRCC should coordinate with the
NRSC in this effort. In addition, the RNC needs to lead an effort to train our media consultants
on how to use social media. We suggest that the RNC use social media industry leaders to conduct
this training as opposed to other political consultants. Certainly, our friends and allies could play
a significant role in assisting with this training effort.
In our discussions with the RGA, we learned that it has been able to conduct party-building efforts
in key states like Pennsylvania during a governor’s race that happens to coincide with a U.S. Senate
race. We would urge the RNC, NRSC, RGA, and RSLC to discuss how to expand this effort in a legal
manner. This is an important opportunity to maximize our dollars.
Recommendations:
1. Our friends and allies should significantly invest in voter registration and grassroots efforts.
2. Our friends and allies should develop numerous training opportunities for volunteers and
campaign staff including in social media.
3. Our friends and allies should augment the effort of state parties to include cell phones
and email addresses in the voter file.

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