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“What’s in a Big Mac?”

Free advice abounds on the internet.  I’ve spread plenty of my own around, here and elsewhere, but some free advice is more valuable than other free advice.  Some of the most valuable comes from the keyboard of Bill Whittle, contributor to Pajamas Media and PJTV.  Even when he’s simply riffing, he’s better than most–sort of like a serious Dennis Miller, and about as funny.  When he gets down to it, he’s positively riveting.

Yesterday he posted his thoughts at PajamasMedia.com about Health Care Deformation, what will come of it, and how we should apply ourselves.  Although this particular column isn’t an example of his very best writing, it is timely and worth bringing to your attention.  A central point was that a lesson we should have learned from HCD was that of message discipline.

What is message discipline? I’ll give you an example:

What’s in a Big Mac?  Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun! That’s what’s in a Big Mac. We have got to understand that saying NO! to this socialism is admirable and essential, but that from now on there has to be a counter-narrative to what these Marxists are selling, because like it or not the human brain is wired for stories — that’s how we learn (and why the real fight is not for Washington but rather Hollywood — but that’s a story for another time.)

If we want to win on health care, or any other issue, we need to have an answer to what they are selling and that answer needs to be as simple and comprehensive as the Big Mac slogan.

Our position on health care?  Two tax incentives, health accounts, crossing state lines, tort reform, competition on an auto insurance bun. And if we don’t learn how to do this we will lose.

Erick Erickson has a shorter but similar message at Repeal and Start Over.

So let’s put the two together.  Repeal and Replace! Tax incentives, health savings accounts, crossing state lines, tort reform, and auto insurance-style competition.

That’s a slogan (perhaps still a bit too long) that we can wield pretty effectively in the debates to come.

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