Well, everyone by now has seen or heard of Gov. Perry's failue to recall the third federal government agency that he wants to eliminate.
It's been termed a "brain freeze" a "brain fart," "memory lock.." among others. But curiously, it's not been called a "senior moment."
But that's exactly what it was...a "senior moment", and a strategem brilliantly design to appeal to the seniors in the audience.
Seniors vote as a greater percentage of their age group than any other. They pay attention. They volunteer. They donate.
And here's Perry, reaching out to them, and saying.."see, I'm one of you. I once in a while lose my train of thought, forget what I'm saying. It can happen to any of us."
Well played, Rick..