Well, everyone by now has seen or heard of Gov. Perry's failue to recall the third federal government agency that he wants to eliminate.

It's been termed a "brain freeze" a "brain fart," "memory lock.." among others. But curiously, it's not been called a "senior moment."

But that's exactly what it was...a "senior moment", and a strategem brilliantly design to appeal to the seniors in the audience.

Seniors vote as a greater percentage of their age group than any other.  They pay attention. They volunteer. They donate.

And here's Perry, reaching out to them, and saying.."see, I'm one of you. I once in a while lose my train of thought, forget  what I'm saying. It can happen to any of us."

Well played, Rick..