MESSAGING TO THE NEW ROME–Leveling a Media Playing Field or “Moonshiners and Swamp People Get More Air Time”


“Do not blame Caesar, blame the people of Rome who have rejoiced in their loss of freedom who hail him when he speaks in the Forum of more security, more living fatly at the expense of the industrious.

– Cicero


Modern hillbilly moonshiners and swamp people get more air time on “Reality TV” than conservatives get on any TV.

Yet, we rely upon two and four year election cycle messaging to attract and persuade a large enough voter audience to our belief system; that in a world where universities, big government, and media are against us.

Add to that we live in an age of celebrity and mind boggling amounts of  programming choices.

The liberal progressives can count on daily doses and eager participation from CBS, NBC, ABC, CNN, MSNBC, plus late night and variety talkers.

And the reality of that shows. The dumbing down of the electorate is stunning and cunning.

A new day of expanded and constant messaging is needed on a 24/7 basis in all media if we are to become more effective.

In short — We need more Dennis Miller’s of pop culture to stand up and address the American audience along with other methods to reach outside of our conservative cheering section.

I offer a premise and then questions, seeking to communicate an idea in a rhetorical way, but also to elicit Red State response and brain storming.


Perspective is King


It is an open secret. The elite mainstream media will admit to patronizing liberal progressive candidates, vision, and policies. They even pay for the privilege to help craft the message while conservatives must financially anti-up for any competitive airtime.

The evidence is overwhelming and their reach is universal with the exception of one cable news outlet and a handful of highly successful radio personalities.

They reach the majority of low hanging fruit — a wide and deep audience found outside the politically concerned — who will believe that which they hear most often and emotionally compelling to be truthful.

Bombard any people 24/7 with a backward message of FORWARD and it becomes reality.

“Perspective,” and not necessarily the truth, is king.


The intent of what you say, no matter how sincere, must be subordinate to the way it is said if you wish the message to mean more than “whatever is is.”

It’s what the voter thinks he/she is hearing, not what you think he/she is hearing.

We must consistently inspire and inform.  If the conservative messages of…

  • increased economic vibrancy and jobs for all communities (think Keystone Pipeline and 2 million jobs we might have had with Romney/Ryan) and,
  • expanded wealth opportunities through job motivating tax reform and,
  • positive historical immigration messages sponsored by a historically friendly GOP,
  • and family values focused upon protecting life, marriage, and society while…
  • controlling your own physical life and destiny (think messaging the personal freedom and choices vs a DMV Obamacare controlled  bureaucracy approach to your life)

…if these points can be attractively illustrated with consistency — even if moonshiners and swamp people are the spokespersons — in a competitive and universally appealing voice, then we have a fighting chance on helping change and form new voter perspectives in the coming 2 and 4 year elections.

How can we accomplish reaching and changing hearts and minds of the new and younger unbalanced-uninformed electorate with a constancy?

Thoughts on how to reach the new Rome before Nero burns it down?


James Michael Pratt is a New York Times bestselling author editor and owner of Jerusalem Reports, and frequent contributor to Red State and other conservative sites. He is author of RIGHT and WRONG Not Left and Right – The Third Option, Book 1 for 2013 release. His personal website includes biographical and other information regarding his work. He can also be found on FACEBOOK and Twitter.


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