All of the FEC reports are out now. Here’s my rundown on Rick Perry. (See the Mitt Romney rundown here).
Top level numbers first:
That is a solid kick off quarter for Perry. (Note: the quarter that you kick-off your campaign should be one of the strongest.)
Perry didn’t eclipse Romney’s Q2 kick-off of $18 Million but his $17 Million take in Q3 means this race is far from over.
Here’s my question though. Perry’s unitemized number is extremely low in my opinion. For a guy who kicked off his campaign at a Blogger’s forum I would expect the lower-end donations to be larger than 4% of the total donations. By comparison, Romney saw 14% of his donations unitemized.
Unitemized donations are usually a good indicator of online prowess. With only $700,000 raised in the first 2.5 months – I frankly expected higher traction online.
Also, it appears that Perry spent an extraordinary amount of money to “Web Services” for the low return. Here are the top items categorized by disbursement:
CREDIT CARD PAYMENT
CREDIT CARD MERCHANT FEE
BATCHING AND CAGING/DATABASE
DATABASE MANAGEMENT SVC
POLITICAL STRATEGY CONSULTING
MESSAGE PHONE CALLS
EQUIP PURCHASE/OFFICE SUPPLIES
POLITICAL STRATEGY CONSULTING/FURNITURE
FURNITURE/LIST PURCHASE FAIR MARKET VALU
On your kick-off debut you should be taking in $3-4 for every dollar you spend on Google ads. I’ll have to dive deeper into the report to see how they’re spending the money…