The clean little secret is Indian election techniques were used in US with overwhelming success last decade.
All these techniques are used against Mr. Ken Cuccinelli and his campaign needs to counter it.
After the 2012, there was an editorial in vernacular (non-english) news paper in India. It lamented the state of American politics. How the election was won in US as in India, with the offer free stuff especially for women.
In India there is no platform, but manifesto. The following items are promised by the government and delivered.
Brass vessels/Pressure cooker
In Unites States free birth control bills
In India it is
False claim of separatism by oppressed linguistic and ethnic minorities.
False claim of religious oppression to appease religious minorities.
Blaming Tea partiers as Confederates.
"War on women."
Blame evangelicals as extremists.
Vote banks on the basis of religions, appeasement to religious minorities with quota in jobs and education.
Voter appeasement based on race.