Viral Marketing and Social Networking in Political Campaigns and Issue Advocacy
It’s instructive to read my 2009 post from my Brownstone Communications blog (http://brownstonecommunications.blogspot.com/) and consider what’s happened since then in the “new media” universe. The game was changing then and it’s still changing now. It’s had an incredible impact in the recent campaigns and has greatly the diminished the impact of the “mainstream media” and it’s ability to alone characterize the news they cover. Here’s what I wrote in 2009:
The game is changing and changing fast. Any political consultant (or “new media” or “social networking” consultant) who claims they have a complete grasp on how websites, the internet, email, YouTube and social networking/media/bookmarking/blog sites like Facebook, Twitter, MySpace, RedState, CafeMom, Bebo, BlackPlanet, LinkedIn, del.icio.us, Digg, Reddit, Furl, StumbleUpon and Mixx (and many others, some which have yet to be created) will impact the upcoming elections is selling a bill of goods. But, they already are having a huge impact.