This was the mantra of Bill Clinton's campaign. They posted signs in their offices to remind themselves. McCain needs those signs.
Any ad McCain run needs to be related to the economy.
Obama's ACORN History: How in trying to help poor Democrats put entire country's financial system at risk!
Obama's Health plan: How it would kill jobs. How trying to help poor they are threatening everyone's health plan and jobs in the health care industry.
Obama's Relationship with Ayers: How together they politicized education keeping children from learning the skills they need to get jobs.
Obama's Opposition to offshore drilling and nuclear: Killing jobs (and how are we supposed to have electric cars without the energy needed to run them!)