Dear Consultants: In Close Elections, GOTV Matters

    In 46 states (excluding AK, MS, NJ, and RI), Mitt Romney either expanded the percentage victory margin or shrunk the percentage loss margin compared to McCain in 2008.  In only 4 states did Romney win by a smaller percentage or lose by a higher percentage than McCain did in 2008.

    Great news, right? Not so fast.

    Judging by the current vote totals, Romney’s nationwide operation fell far short of McCain’s in 2008.  In fact, Romney currently trails McCain by around 2 million votes.

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