I had wanted to stay out of this conversation until after the election, but events, threads, emails, and other posts seem to have dragged me in. I’m not sure this is a helpful thing to distract us from the pending election, but I’ll make this brief.
Iain Murray, John Hawkins, Patrick Ruffini, Mark Tapscott, and Jon Henke are engaged in discussing the future of the right online.
Let me first be direct, hopefully without offending anyone: there are lots of bytes spilled over the future of the right online. Some of it is on coming up with compelling narratives, some on use of technology, some on the need for money, etc., etc., etc. Very little is spent doing anything about it.
Here is my bullet point take:
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I used to think a few of the traditional groups could restructure, but very clearly most of the groups are either too worried about their 501(c)(3) status or they have become institutions of personalities and are no longer institutions of action and ideas. We need investigative journalists like Mark says. We need online think tanks like Iain says. We need online activists like John, Patrick, and Jon say. We need online pundits too. But we need activists in communities doing things offline more than anything else. The online can reinforce, supplement, and build things to go offline.
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There is money out there. Unfortunately there have been more than a few charlatans taking massive donor dollars with nothing to show for it. Now right of center donors are rather cool toward big investments.
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Do you really trust bloggers with your money? Do you really trust 20-30 year olds with your money and plans, some of which you don’t understand? That is the inherent problem. As much as we need to foster an online right, some of that requires taking solid offline people and putting them online. No offense to anyone reading this, but sometimes the real world and the online world collide.
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There are already big projects out there that are flying under the radar. That some bloggers don’t know about them does not make them not so. Some groups out there are ahead of the curve. Some names you haven’t heard a lot about are Erik Telford, Em Zanotti, and Eric Odom. Trust me. There is action on the right, though you may not realize it.
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I’ve totally decided it is absolute garbage that some sites on the left are ad based revenue sites. Yes, they are technically. But who is buying the ads? It is more often than not unions and other groups who cannot contribute to the DNC or, and this is a big one, maxed out donors or others who can buy an ad via their businesses and take a business deduction. These are people who don’t want to or can’t make a political contribution because it would not be deductible, but can make an ad buy and deduct the cost as a business expense. We can cultivate the same groups.
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I think bloggers have to have something to show first. A lot of “building the online right” posts amount to “give me money and watch what I can do.” Meanwhile the donors, already burned by that, want to see some established activism.
Now let’s talk about RedState’s successes to date in some of this stuff.
First, we’ve raised $15,695.00 off Slatecard in the last few months. That number is not astronomical, but it does show a tendency to give. Couple that with the other $10K – $15K we’ve raised this past year away from Slatecard and we see our readers are willing to give.
Second, Jon Henke notes this from the Berkman Center:
technology usage patterns on the left and right of the blogosphere are significantly different.
I think that is absolutely right. I hear from hundreds of people a day who prove that point. There is a different culture on the left and right. Over time, I think some of that will change, but by and large you are, on the right, dealing with a different demographic. Because the demographics are different, the tools are sometimes different. That we on the right do not do what the left does should not induce handwringing from our side without first examining how the action fits or does not fit in with our demographic, which is largely married, working professionals with kids.
I have found routinely that our email action blasts can be more effective than posting the same thing on the site. In fact, in the seven months or so that we have done our action items emails, we seen a constant expansion of the list. We now have roughly four and a half times more people subscribing to our email blasts than we did when we started. They are all opt-in and the open rate is astronomical. Why? Because there are busy people out there who can deal with an email better than a website during the course of the work day. And there are people who want to connect and be involved who can’t stay online all day with work, family, recreational activities, kids’ sports, etc.
Do we need improvements? Absolutely. Do we need to advance? Absolutely. Do we need tweaking? Absolutely. Do we need investment? Absolutely.
But it is also not as bad as we sometimes think. And frankly, being in the minority across the board, should it come to that next Tuesday, would be very clarify for a number of people and will, to a degree, separate the wheat from the chaff.
Let’s not understand the problem. But let’s be realistic about the offline culture on the right that will necessarily affect our online efforts.
Jeff Emanuel
Neil Stevens
Caleb Howe
Daniel Horowitz
I think that the major thing that we have to develop...
Moe Lane (Diary) Saturday, November 1st at 10:16AM EDT (link)…is a communications system for the GOP that is designed to primarily support precinct-level volunteers. Even if all it does is allow Bangor and San Diego Republicans an easy way to talk to each other.
Especially if all it does is that, actually.
The Kim Kardashian of blogging.
Check out my blog at http://moelane.com/.
http://moelane.com/filthy-lucre-filthy-lucre/
http://twitter.com/moelane
My (combined) wish list.
Erick, good post
Dave_in_Fla (Diary) Saturday, November 1st at 10:26AM EDT (link)I read that discussion at NextRight, and I have some of the same issues with the discussion that you do. We have some serious structural hurdles to deal with, as a movement, after this election. But I’m not convinced that better web sites is going to be the mechanism for addressing them. We need to address our disadvantages in education, media and other areas, that are difficult to address online. You need offline activism to succeed.
However, I do think that there is one area where we can make a difference. The mistake we have made during the last 8 years is allowing our elected officials establish the agenda for the country. I think it is time for us to establish core goals, based on our principles, and push for them. Things that can be passed legislatively. While being reactive was successful during the last 2 years, we need to move to more of a proactive approach.
One of the surprising opportunities that we have gained from our coming win on Tuesday is a real possibility of working with the centrist Democrats in the coming years. I think it would behoove us to find conservative mechanisms to address the core social concerns that they want to see addressed. If we could arrive at a small set of common legislative priorities, we would see a realistic chance of getting them passed.
I would like us to have a few open threads starting on Wednesday to begin talking about these concepts.
“If they were merely incompetent, then at least SOME of their actions would have been to the benefit of the country.” – Joe McCarthy
Your point about demographic, culture and tools...
Bill S (Diary) Saturday, November 1st at 10:48AM EDT (link)…is dead on target. I am floored by the backwater, dark-ages culture on the right. When I look at the Election 08 Twitter posts, they are sooooo skewed towards the left that it is just sickening. What, are the Republicans expressing themselves on stone tablets and scrolls? Jeez, folks, let’s get into at least the 20th century, much less the 21st.
That said, I’m also concerned about quantity versus quality. In recent months, we’ve certainly seen a dramatic increase in quantity, but I fear the quality has dropped off dramatically. Now I hardly think DKos or DU are bastions of blogging quality, but I think we need to pay close attention to the kind of information we are publishing. The front-pagers here are outstanding, as are many others who post. I implore our “members” to focus on quality, originality, and unique analysis of what’s going on in the political and cultural realm. Remember – we are here to persuade, not necessarily to just have a big group-think session.
“It’s such a fine line between stupid, and clever.” – David St. Hubbins
I am going to echo Moe and expand a bit on his point...
Attack Mode (Diary) Saturday, November 1st at 12:11PM EDT (link)I am relatively new to activism…in fact this is only the first year that I have done more than just study and vote. For me Redstate has been educational and helped me solidify my beliefs and my ability to communicate those beliefs to others. So now what do I do with all this knowledge? How do I go offline? I wish that RS could put me in contact with specific local groups. Their needs to be a coordination between the local GOP and the online activists. I want to bridge the gap but I have no idea how to do it. Especially now that I reside in VERMONT. Anyhow, I think I may be babling at this point.
“Land of the Free and Home of da Whopper” Peter Griffin…Family Guy
conform and celebrate diversity….or else!!!
Steel-Belted Radial Right Winger

“I’ll create 5 million jobs from out of unicorn farts and pixie dust” Justatron paraphrasing Obamessiah…yes I love it that much.
No wonder you are babbling, Aaron
Dave_in_Fla (Diary) Saturday, November 1st at 12:18PM EDT (link)You live in Vermont!
“If they were merely incompetent, then at least SOME of their actions would have been to the benefit of the country.” – Joe McCarthy
heh...Dave...I just moved here from CO...
Attack Mode (Diary) Saturday, November 1st at 12:27PM EDT (link)and I voted absentee in CO because I wanted my vote to count…..I promise I will work hard to turn VT Purple come 2012 and Red in 2020.
“Land of the Free and Home of da Whopper” Peter Griffin…Family Guy
conform and celebrate diversity….or else!!!
Steel-Belted Radial Right Winger

“I’ll create 5 million jobs from out of unicorn farts and pixie dust” Justatron paraphrasing Obamessiah…yes I love it that much.
Well said, Erick
Shawn Gillogly (Diary) Saturday, November 1st at 1:57PM EDT (link)I do think it’s clear the Left stole a march on us this election cycle. It hasn’t been just Axelrod’s Astroturf, or the MSM’s cone of silence around their chosen one. It’s been the lack of a compelling narrative of our own on the right this cycle for far too long. It’s clear that although there was some hard-core support for BHO, it’s not as enthusiastic as the MSM wants to make it sound, since Joe the Plumber and the socialist line of attack did stick, as late as it emerged.
I do think there’s a role for the Online Right in terms of driving the Movement’s narrative and identifying figures whom we can rally around in the future. This is a big part of where Dean was successful as DNC, and it’s a lesson that we can learn.
I don’t think that we need to be siphoning money that should be going to the warchests of candidates that we choose to support. That’s a distinct question from supporting the websites we’re involved in, of course. I mean the warchest should go to the where it can be used actively by the candidates we support, not to anonymous individuals we do not have knowledge of.
And of course, at some time we need to get off our sofa-warmers and get to work, or all our fine rhetoric here won’t matter. I think we on the online right can do much to identify and drive home our own counter-narrative to the Left agenda. And that we can do advanced scouting for candidates that we think best represent our goals.
Most importantly, we need to be active in retaking the GOP from the “big government conservatives” (the people who used to be known as “phonies) who have somehow gained control of the party. Somehow these people manage to mask themselves as social conservatives, though when push comes to shove, they usually do little on ‘any’ conservative score.
Fiscal and social conservatives do not have to war with each other. And I think we can identify a unified narrative that even those who are more concerned with one side of the coin can embrace if we put our collective heads to it.
“Liberals are always talking about pluralism, but that is not what they mean. In public school, Jews don’t meet Christians. Christians don’t meet Hindus. Everybody meets nothing.”- Dennis Prager
As someone who cut their Conservative teeth
AceInTX (Diary) Saturday, November 1st at 2:07PM EDT (link)in 1992 and 1994 having been a from a blue collar unionist upbringing and a steady conversion from liberal to conservative under Reagan’s steadfast tutelage, I miss the Grass Roots activism that was the Gingrich Revolution. The reason you hear so many on the right complaining about elitism in the Republican Party is that our leadership has stopped communicating with us…we don’t hear from them unless they want us to send them money and they don’t listen to us on the grass roots level.
The biggest mistake this election cycle was the failure of Republicans to nationalize this election as a referendum on the Democrat Congress with the lowest approval ratings in history. We don’t know what Republicans in leadership stand for any more since they have basically betrayed every constituency that comprised the Reagan/Gingrich movement.
I’ll be signing up for the RS E-Blast…I’ve neglected to do so…I would also ask that those of you with connections in Washington that the Grass Roots is the way back to power for them and until they reestablish that connection…they will continue to wander for the foreseeable future.
I would also add that we have no time to waste because 20010 is a census year which will establish the representation of Republicans in Congress for the next ten years…and if we end up with Dems in the Senate, Congress and the White House, there will be no way to stop them from using statistical analysis to inflate their numbers for at least 10 years.
I'm with you Moe...
AceInTX (Diary) Saturday, November 1st at 2:21PM EDT (link)As I say in a separate thread below…there is a disconnect between the Grass roots of the Party that brought about the 1994 sweep and the twelve years Republicans controlled Congress.
I’m not sure who has what connections in Washington here at Red State but I would make a suggestion for those working on the Hill, the RNC, the NRCC and NRSC. That would be that we have a once a week section at Red State for each of those organizations to communicate what issues they are dealing with, what they are doing to grow the Party and communicate our message and what we can do at Red State to advance those goals.
Branding
Common_Cents (Diary) Saturday, November 1st at 5:38PM EDT (link)REPS also need to get a new message and market differently.
The message has been “take your castor oil medicine because it is good for you!”
Who the heck likes that?
We need a positive message of the benefits.
“Fathom the hypocrisy of a Government
that requires every citizen to prove
they are insured…. but not everyone
must prove they are a citizen.” -Ben Stein
“In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule.”[especially in DC] – Friedrich Nietzsche
The problem is deeper than "normal politics"
JackinMichigan (Diary) Saturday, November 1st at 6:24PM EDT (link)“No offense to anyone reading this, but sometimes the real world and the online world collide.”
More often they don’t collide, but have no contact with each other at all.
The deeper problem is that an inbred, self-serving, self-perpetuating political class has escaped the control of the people and taken over the government. The “Republican Revolution” shows the limits of “normal politics” in strikin at the root of that problem. In that vein, more partisan opinionating online is certainly not the answer to anything.
Instead, ordinary people’s consciousness must be raised regarding just how unrepresentative our representative government has become. “Citizen journalists” – bloggers who produce original news content, not just opinions – can be an important part of that. Well-funded online alternative media can also help, and “guerilla” media too, including some already being done by individuals associated with some of the people named in this piece. The state-based think tanks are starting to get into that game too.
Ruffini, Henke, etc. seem to be saying “This is how it must be: “orgnanic,” “home-grown,” not a product of organized, well-funded operations, etc. I say, no one knows at this point what will work best, so let 100 flowers bloom.
I know that during...
ecwoodrow Monday, November 3rd at 12:48PM EDT (link)the Huckabee campaign, http://www.meetup.com was instrumental in organizing supporters and turning online activism into offline results. You could try using it to either find or organize a group in your area.