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The GOP.com RFP

I have been digging some more on the RFP I wrote about last week. In fact, I think pretty much everyone with a blog has written about it.

Well, there is a new RFP out now with a lot more detail. David All sent it around this morning.

Speaking to people familiar with what went on, it appears this was a case of bad timing. Cyrus Krohn departed and all of a sudden this very weak RFP comes out. One of the issues with keeping Cyrus has been all the dealings with consultants in Washington and problems related thereto.

When the RFP came out, and it was only two pages of vagueness, red flags went up everywhere.

From what I’m told, that document was an executive summary of what was intended. Those groups that responded to the executive summary received this more detailed RFP in order to make a credible proposal for the work.

That is much better than the initial conclusions everyone drew and I have no suspicion of backpedaling into this RFP by the RNC. The fault, it would seem, is that the original document was not clearly labeled an executive summary.

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COMMENTS

  • liberalrepublican

    Not one single goal or KPI.

    How will they know if it’s a success? How will they know what parts are working and what parts aren’t?

    Not one word about analytics or conversions or testing.

    People who make their living by online marketing – which is what this is (at least partly) – they live or DIE by this stuff.

  • bs

    From two to five pages. Still not impressed. But I suppose it leaves a lot (a LOT) of room for creativity…