EDITOR OF REDSTATE
Is Glenn Beck TV’s Obi Wan Kenobi?
“You can’t win, Darth. If you strike me down, I shall become more powerful than you could possibly imagine.”
— Obi Wan Kenobi
It appears that the left’s urgent boycott of Glenn Beck’s advertisers in an effort to destroy Beck is like Darth Vader strking down Kenobi. It’s making Beck more powerful. He is Kenobi.
“The Glenn Beck Program”, which airs out of primetime at 5pmET, had its highest rated week ever among Households (1,907,000) and Total Viewers (2,409,000), and second best week in the A25-54 demo (682,000).
Beck was #2 in his time period in both Total Viewers and the demo in all of cable last week, behind NICK, and beating his cable news competition combined in Total Viewers and the demo.
That’s right. Beck was number 2 on all of cable television behind Nickelodeon.
Now, about those sponsors. I probably should not have used the word “sponsors.” They are advertisers. At Fox, they buy ads that are put into rotation during certain segments of the day. SC Johnson Wax, Progressive, GEICO, etc. have demanded they not have their ads run during Beck’s program.
They are cowards.
But the attention is helping Beck.
And you should call these advertisers and tell them they are ridiculous chickens who should be advertising on the number 2 most watched television program in all of cable television during the 5 to 6 p.m. ET slot.
Fisk Johnson Chairman & CEO
Senior Global Public Affairs Manager
Phone: (262) 260-2114
Glenn Renwick, President & CEO- (440)461-5000
Linda Harris, Advertising & Sponsorships
Chairman, President & CEO, Insurance Operations
Chris Tasher, GEICO Media Relations