Moe got up the new television ad. We got it first.

We also got the first interview of Marco Rubio on the new ad. I just got off the phone with him.

The ad is the perfect example of how to do a contrast ad. It is not overtly negative, but it definitely shows real contrasts. Allegedly, Charlie Crist is going to go up hard this coming week with advertising. Rubio beating him to the punch with a positive contrast will probably have to send Crist scrambling.

When I asked Rubio about why he did this as his first ad he said, “This frames what the election is about. Charlie Crist seems to be obsessed with my back, but I’m worried about the trillions of dollars of debt we’re putting on our children’s backs. That’s what worries me.”

“He’s not going to stand up to Barack Obama. I will. Everything in my record shows that I will. Nothing in his record suggests he will.”

I deviated from talking about the ad to ask him about one concern being raised these days. Marco Rubio is becoming a conservative rockstar and everyone wants a piece of him. How exactly is he staying grounded. He said, “Real life keeps me grounded. Yesterday I had to go to the grocery shopping and took out the trash. Today I had to drop my kids off at school. Real life keeps me grounded.”

Lastly, I asked him about the credit card controversy. He said Crist is focused on Marco’s haircuts and Marco is focused on winning and going to Washington to help the country. Marco pointed out that he paid those credit card bills, the state party did not. He said, “It is kind of hypocritical for Charlie to attack me on my credit card purchases when Charlie’s chairman pillaged the party. I think we’re on the right track with new leadership there.”

And Florida is on the right track with Marco Rubio. Let’s send him some coin so he can keep this ad up.