It’s not the Medium–The METHOD is the Message.
Political argument, represented in political advertising and public statements, is more than simply persuasive words. By its nature it is biased and partisan, promoting one philosophy over all others. To be effective, it must be one-sided, uncompromising, certain of itself, and aimed more at the emotions than at the mind. It must also be repetitive and persistent, never giving an inch. Most important, it must | Read More »