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With the McCain Campaign: The Final Push

My last chapter in the campaign ended with our successful convention in St. Paul, MN. Both John McCain and Sarah Palin excited people across the country, and we came roaring into the general elections. Due to the enthusiastic crowds that Sarah was attracting, John and Sarah did a lot of campaigning together as a team. It was working, and John’s message and character, as well as the team’s maverick image, resulted in a real boost to the ticket. By September 12, we were three points ahead on average in the national polls and were well positioned and gaining in the key electoral states. 

Then came the economic tsunami, and it all changed. On September 13, Lehman Brothers failed, and an economic crisis gained steam. The public placed a fair amount of blame on the party in power – the Republicans, and the Obama campaign skillfully exploited this disaffection. While candidate Obama and his team offered no real solutions and had no experience in dealing with the economy, they weren’t us and thus reaped the benefit. With an unpopular war, an incumbent president sinking in the polls, and now the most vexing economic crisis of our generation, John McCain went from a three point lead to an eight point deficit in the polls in ten days. We weren’t helped by John’s decision to suspend the campaign, threaten to cancel the first debate, and return to Washington to address the problem and find a bipartisan approach to a salvage package. Unfortunately, he wasn’t able to accomplish this and his standing on the economy was diminished.

Although John performed admirably in the three debates, and Sarah did a great job in her debate with then Senator Biden, we could not achieve parity in the polls on who would best handle the economy or in presidential preference.

On the fund raising side, we knew John would have time for only four fundraisers. We mapped out where we though we would have the best possible return with John’s time and decided to hold events in Chicago, Miami, Los Angeles, and New York. 

Immediately after the Convention, John headed to Chicago for his first major fundraiser in the General Election. We had been told repeatedly that we would never raise more then $2 million in Chicago. No Republican had ever raised more than that and most observers felt would be increasingly difficult in Obama’s home town. We knew there was a silent Republican base in Chicago who wanted to support John and would be willing to contribute if given the opportunity. Our team in Illinois, led by Pat Kinsey, ended the night with $4 million for John with great leadership from Bill Strong, Jack Sandner, Bill Smithburg, and others.

Subsequent events in Miami and Los Angeles were successful, culminating in our October 14 final event in New York City. Woody Johnson, who was a tower of strength throughout the campaign, again performed admirably. Our consulting team of Tamara Hallisey and Rachel McGregor had been a strong team of fundraisers in New York and Connecticut throughout the campaign. They were determined once again to break the record as the largest event for John, which they had previously set in May at $7 million. This was also to be the only joint fundraising event with both John and Sarah Palin.  As we approached this event, the economic turmoil that we are now experiencing began to break, and we were all nervous about how this would affect the bottom line. In the end, our New York Finance Committee rallied together, raising over $10 million – the largest fundraising event for a candidate in the city’s history. 

Sarah Palin also traveled the country attending political events and fundraisers. It was absolutely incredible to see the grassroots support, both politically and financially, that she generated. Her fundraisers were extremely successful, out performing all the goals set.

As mentioned at the onset, I am proud that total fundraising for McCain-Palin 2008 resulted in the most successful finance efforts for a Republican presidential campaign in history.

COMMENTS

  • Martin Knight
  • mbecker908

    somebody with no bedrock principles other than he’s never met a government program he didn’t support and we got blown out.

    Sheesh. You should be looking back on the outrage that was the McCain candidacy with embarrassment and thinking of ways to talk McCain out of running for reelection.

  • icbm

    I could go through it for you in detail, if you’d like, but let me point out just a couple things.

    1. There was almost never any coordination between what McCain was saying and the content of fundraising letters or events. When McCain talked about Supreme Court cases in June, for instance, there was never any letter following up on that. Nor was there any letter following up on the new commercials pushed by Steve Schmidt in July or August. There were just the standard boilerplate “Don’t let the Democrats take control” letters. And these boilerplate letters weren’t even halfway decent. They looked and sounded dull.

    2. There was no serious effort for many months after McCain became the presumptive nominee to create local networks of fundraisers. The campaign should have been asking donors to contact other potential donors in their own area. Getting a call from someone who lives in the same city or county is a lot better than getting a call from someone at the campaign’s headquarters who has no connection to the region he’s calling into.

    Those are just two obvious and important things the campaign didn’t do. To the extent you were part of these bad decisions, you should be absolutely ashamed.

    • AceInTX
      • icbm

        fundraisers. but even in the face of the lack of enthusiasm of many conservatives, there was much, much more the fundraising team could have done. their operation was more like a 1976 congressional candidate’s first campaign than like a presidential campaign in 2008.

  • icbm

    Why?

    Because it will help to remind us all just how ignorant, incompetent, and deluded the top level advisors of the McCain campaign were.

    Whatever chance McCain had to become president – and it wasn’t teeny tiny, as some would like to have us believe (just look at the poll numbers in August and early September) – it was ruined not just by McCain’s bad decisions, but by his advisors’ astounding incompetence.

    And here comes one of the advisors to tell us what a fine job he did and how proud he is.

    Did I say the advisors were deluded? No, they were – and are – capital D Deluded.

    Thanks for the help in electing the most leftist president in history, Mr. Malek.

    • aesthete

      A textbook example of campaign agitprop.

      • icbm

        It’s an important reminder for us all about how poorly run our side of the presidential contest was.

        The Obama victory was partly the triumph of competence over incompetence (and Obama wasn’t even as competent as some claim – he just had the wind at his back, that is, media support and popular feeling against Republicans).

        • aesthete

          Of the kind of people who were working on McCain’s campaign. With all due respect to the author of the post, this illustrates perfectly the extent of the echo chamber that McCain had as his staff. That’s the peril that comes of having a campaign based on a person, and not on an end result. It becomes about pleasing the person who’s running, and not making sure the movement is advanced.

          Personally, I couldn’t find one person who could tell me what McCain was running for, aside from the patently obvious “to be president”. Even his campaign slogan, “Country First”, was so vague as to be pointless. Obama could have adopted the exact same slogan with no changes to his general philosophy.

          • icbm

            the lower ranks – at least those i happened to know – were much more independent-minded, thoughtful, and enterprising. they didn’t have all the answers, but they had some of them and they were thinking and paying attention to what people were saying outside the campaign.

          • aesthete

            n/t

          • AceInTX

            their was an attitude of “We won now shut up and get in line”! From thge moment McCain won the nomination, any criticism or even well intentioned critique was met with utter hostility and the maddening accusation that if you didn’t support McCain then you supported the Democrats. There was also a maddening sense of entitlement as if we all owed McCain not only our vote, but also our undying, unquestioning, blind support, devotion and loyalty!

            The arrogance of the entire campaign, beginning with the candidate himself was breathtaking. I’ll point to the fact that Maleck posted this and is gone…he’s not bothered to lower himself to discuss with the riff raff he sees us as what could have been done better and what can be done better in the future or to refute a single commenter to his post.

            Way to go Maleck…keep ignoring us and keep your head up your ass…maybe we can look to eight years of Chelsea Clinton after Obama finishes his eight the way you guys are going!

          • icbm

            n/t

    • mbecker908

      The entire chain of comments are right on spot.

    • AceInTX
      • icbm

        and i don’t know anyone from the texas area of the campaign – but it doesn’t surprise me that you had that experience. that was certainly the attitude at the top, and it trickled down to some of the lower ranks.

      • icbm

        and i don’t know anyone from the texas area of the campaign – but it doesn’t surprise me that you had that experience. that was certainly the attitude at the top, and it trickled down to some of the lower ranks.

  • Finrod

    Sure, John McCain was my last choice among the Big Five running for the Republican nomination in 2008, but that’s no reason to treat this fellow so rudely. Given that the candidate we ended up with 1) has never excited the conservative base, 2) had to deal with a President of his party with very low approval ratings, and 3) got slagged by the economy collapsing at exactly the wrong time, it’s amazing that we were even close this election. As he correctly notes, before 3) happened, John McCain actually had pulled into a small lead over Barack Obama.

    Fred, I’ve appreciated everything you’ve written about your perspective inside the McCain campaign, and please don’t let the reception you got with this post discourage you from posting further in the future.

    Recommended, for honest reasons, not to ridicule.

    • AceInTX

      He’s gone!

      We’ve been dismissed. He doesn’t have the guts to defend the foolishness that was the McCain Campaign ane the arrogance of the entire operation is on display here because he’s written a decent piece, and he has a dependable perspective based on his position in the campaign…but we’re not worthy of dialogue…he’s already off working the cocktail circuit and getting ready to force the next squish on us in 2012.

      • AceInTX
        • icbm

          rec for the diary, ace? :)

          • AceInTX

            He could at least defend himself…but he’s not coming back to see what any of us had to say…ore doesn’t care enough to try and change our minds!

          • icbm

            rec it to show redstaters and readers just how deeply deluded mccain’s senior people were (and remain)

          • AceInTX

            Let me think about it

      • Finrod

        I don’t think there is any, which is probably why he hasn’t responded.

        • AceInTX

          He’s gone…he doesn’t know what’s been said…and doesn’t care! Just like his boss…and just like the rest of the lap dog Republicans licking Reid, Pelosi and Obama’s palms right now!

    • icbm

      or you would know how much the campaign simply didn’t do, or didn’t do even remotely competently, including fundraising.

      not everything that went wrong was the fault of mccain (or the economy or bush). the advisors around mccain were mostly terrible (with certain limited exceptions like schmidt and black).

      • AceInTX

        not everything that went wrong was the fault of mccain (or the economy or bush). the advisors around mccain were mostly terrible (with certain limited exceptions like schmidt and black).

        You’re right that Bush and the Economy were not his fault…but he was the one that chose the advisers he surrounded himself with…and he’s the one responsible for every stupid decision they made!

        • icbm

          i agree

          and i’m sure you agree that mccain’s ultimate responsibility does not excuse the dreadful job the advisors did

          • Achance

            Senators only listen to other Senators and to God – maybe. I’m not defending the advisors, there’s plenty of blame to go around for a truly terrible campaign, but it must have been truly awful to be a staffer to McCain; the arrogance just radiates despite his efforts to keep it out of his public persona. I always thought he’d do better if he let it show more and be the former military officer, in-charge kinda guy rather so obviously faking the just folks image.

          • Finrod

            Most of the problems with the McCain campaign can be laid at the foot of one person: John McCain. And your line about Senators is right on in general, which is why it’s a mistake to nominate sitting Senators.

          • Achance

            Fairly low-level campaign staff to Mike Gravel back in ’80 and then I spent 3 1/2 years working for former Senator and Governor Frank Murkowski. Gravel was incredibly arrogant though superficially very personable. That gig taught me everything I needed to know about campaign logistics: How to keep Woman A away from Woman C and Husbands B and D. Murkowski was the most hard-headed SOB I’ve ever dealt with; he wouldn’t listen to anybody. Fortunately, he mostly stayed out of my business and I had a very good relationship with his COS who could run interference for me.

          • icbm

            to implement many policies without getting approval.

            Malek here could have done any number of things differently in raising money without getting McCain’s approval. The candidate simply didn’t have time to decide the content of the fundraising letters, or whether local fundraising networks were set up, etc. That was solely the choice of the campaign’s fundraising department.

            McCain was ultimately responsible, but no one needed him to sign anything to improve on their fundraising tactics.

          • AceInTX

            and I do respect you…

            IMHO..the fund raising part of this was bad…to be sure…but the best written letters would still have been going out to a demoralized and disinterested base…and that’s being charitable…Had the campaign spent a little more time fleshing out what principles McCain stood for instead of brow beating us all about how staying home was the same as voting for Obama, or “at least he’s better than the Democrat”, they might have raised a few more dollars…but McCain was never going to excite the base who needed to turn out…and he only made it worse by letting his people endlessly attack and nag at the very people he needed to support him!

            And I don’t buy the crap about how he ever had a chance to beat Obama…yeah he pulled ahead in the polls for a while, and I believe he did sink because of his indecisiveness in the face of the financial mess and voted for TARP…but I would argue that that very indecisiveness begins and ends with who McCain is! The man believes in nothing…and stands for nothing…his whole political career has been nothing but one empty and vague slogan after another, (bipartisanship, honor, tolerance, compromise, country first, etc). It is impossible to be decisive if you have no base principles to guide you…the man was an empty suit from the beginning…and if it hadn’t been the financial crisis that exposed him as such…he’d have tripped over some other issue while his staff scrambled to tell him what he believes!

          • AceInTX

            yeah he pulled ahead in the polls for a while,

            I attribute his brief lead to the only thing he did right during the whole cam,paign and that was his VP selection. of course that wasn’t going to last because the destroyed that one good move by trying to micromanage Palin and make her into something she clearly was not!

          • icbm

            You’re not the only one to have those opinions of the campaign and of McCain himself, and you certainly make some good points.

            My opinion remains, however, that Obama was a very vulnerable candidate and that McCain had unique strengths as a candidate (as well as numerous deep flaws), so that, with the right kind of strategy and tactics, he actually might have had a decent chance at winning.

            Having debated McCain with you before, however, if I recall correctly, I doubt that we will start seeing eye to eye on him now!

            In any case, perhaps we can agree on this: however great McCain’s own faults, the incompetence of most of his top advisors only reduced his chances further.

            If we can’t agree on that, well, we’ll let it go and move on to bigger questions, such as whether the GOP will ever move back to reducing the power of the national government – not just limiting or stopping its growth, but actually reducing it. (I don’t hold out much hope yet, but we’ll see.)

          • AceInTX

            and no Senator can possibly match the arrogance of McCain with the possible exceptions of Albert Gore, John Wilkes Kerry, and Barrack Oblahblah….

            But there was plenty of arrogance shown down the ranks as well…all the way to Red State….McCain was the head of the snake to be sure….but it was a long snake IMHO!

  • Vegas_Rick

    People need to read this diary so they’ll understand the mindest of those at the top of this party. This fool’s congratulating himself and the campaign for a good job?

    Puleeeeease

    • icbm

      Too bad we weren’t able to get it into the promoted section, but it was worth a try.

      n/t

  • AceInTX

    I'm So Bored

  • AceInTX

    I'm So Bored

    !