At The Truth About Cars, Ken Elias posits that though Monday’s announcement of the GM bankruptcy was a bad day for the once dominant U.S. automaker, it was an even worse day for Toyota. His theory is that GM, bolstered with taxpayer dollars and free from creditors’ demands, will come roaring back with bold new products and lower fixed costs, more competitive than ever:
Toyota (or Honda) products have been the default choice. That “Easy Button” is starting to get harder to press for buyers. Yep, Americans will begin to come back to consider Detroit products (at least GM and Ford), and that’s not good for Toyota. And we’ve really never left Detroit for our big pickups and SUVs, while the Japanese are still mostly playing catch up.
Yep, it’s a bad day for Toyota and a great day for America. You can look forward to a new Detroit that will be competitive, if not lead, in cars and trucks for mass market Americans. Count on it
This is pure fantasy. Elias’ equation is missing two critical variables.
