It looks like US Senate Candidate Rob Portman will be forced to waste money fighting an ad war with primary opponent Tom Ganley.  The Cleveland car dealer seems intent on spending millions of his own money despite little likelihood of winning.  He has made his first ad buy as part of that strategy:

Republican Senate candidate Tom Ganley, the car dealer from Cleveland who has said he will put up millions of dollars in his own money on the race, is on the air statewide with an ad that aims to highlight his ability to create jobs, according to his campaign.

Ganley is trying to buy his way into a competitive primary.  Unlike Portman who is well on his way to visiting all 88 counties in Ohio, and has been tirelessly campaigning, Ganley is simply vowing to spend millions on advertising.  The only winners in this battle are going to be TV stations and ad consultants.

Ganley has a mistaken view of the recent race in NY-23 and is going to waste a lot of time, effort and money as a result. For why, see below.

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I have long argued that conservatives need to be strategic in their thinking when it comes to elections. While I will fully admit that balancing “the most electable” with “the most conservative” is rarely easy it is still a critical decision to make. “Throw all the bums out” is not a wise strategy for regaining the majority or implementing conservative policy.

This has recently been driven home to me as various groups, personalities, and candidates seek to use the Tea Parties, and other populist sentiments, to push their own agenda; an agenda that I think hurts both the GOP and efforts at conservative governance.

One example in particular stands out: Bay Buchanan, Tom Ganley and the attacks on Rob Portman. Portman and Ganley are competing for the Republican nomination for the Ohio US Senate seat open with the retirement of George Voinovich.

Portman is a former Congressman, US Trade Representative, and OMB Director. Ganley is highly successful auto dealer in the Cleveland area. To put it bluntly, the only reason Ganley is a part of this equation is the assertion, or threat depending on your perspective, that he is willing to spend $7 million dollars; most of it his own money.

Now there are problems with this scenario (more on that below), but recently Bay Buchanan has entered the fray in an attempt to make this an ideological battle. We would do well to ignore her advice and be suspicious about her motives.

Rather long rant argument follows below.

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It is not a big surprise given the circumstances, and his lack of political experience, but Tom Ganley is clearly planning on running a populist anti-Washington campaign for the US Senate seat open thanks to George Voinovich’s retirement.  His announcement speech today in Brecksville was not particularly polished but its message was that politicians in DC are threatening the American way of life and it takes a honest citizen to make things right.

His speech didn’t give any indication that specific issues will be the focus of this campaign (he denigrated the bailout, run away deficits, cap and trade, and vaguely hinted at unfair trade policies).  He didn’t say anything that most Republicans would have a problem with necessarily.  The speech certainly had a populist edge, however, and it seems clear that he will attack - if that is the right word - Portman for being a career politician with all that that supposedly entails.

But the question that, in my opinion, will come to define this campaign is why is he perpared to run for the US Senate let alone win both the priamry and the general election and serve in such a capacity.  One doesn’t have to be an elistist to wonder if a person’s very first political campaign should be the US Senate.

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As I noted previously, and as Politics Extra notes today, it looks like Rob Portman will have competition in the GOP primary to replace George Voinovich:

Former congressman and Bush administration Rob Portman has a boatload of money and the support of the Ohio Republican Party establishment in his 2010 bid for the U.S. Senate. He even has the endorsement of the man he wants to replace, retiring Sen. George Voinovich.

But it looks as if he won’t get a free ride in the GOP primary next spring. Word is that Tom Ganley, a car dealer from northeast Ohio, will announce his candidacy Wednesday in Cleveland.

The Columbus dispatch has more, including quotes:

Cleveland-area auto dealer Tom Ganley will announce Wednesday his Republican candidacy for the U.S. Senate, setting up a potentially expensive 2010 primary election against former U.S. Rep. Rob Portman of Cincinnati.

Although he has never served in elected office, Ganley, 65, said today that he thinks he can win the seat to be vacated at the end of next year by retiring Republican Sen. George V. Voinovich.

“I have a great passion to see this through to a conclusion, to a victory,” said Ganley, who will kick off his campaign with a speech in his hometown of Brecksville.

A millionaire, Ganley indicated that he is willing to spend a considerable chunk of his fortune to win the GOP nomination against Portman.

“The campaign will be well-funded,” Ganley said. “It will be very well-funded.”

By virtue of his auto dealerships’ heavy advertising, Ganley said he has “tremendous name recognition in northern Ohio.”

I plan to attend the announcement/press conference tomorrow so be sure to check back tomorrow afternoon for the details (including video, I hope).