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MESSAGING TO THE NEW ROME–Leveling a Media Playing Field or “Moonshiners and Swamp People Get More Air Time”

 

“Do not blame Caesar, blame the people of Rome who have rejoiced in their loss of freedom who hail him when he speaks in the Forum of more security, more living fatly at the expense of the industrious.

– Cicero

REALITY SHOWS

Modern hillbilly moonshiners and swamp people get more air time on “Reality TV” than conservatives get on any TV.

Yet, we rely upon two and four year election cycle messaging to attract and persuade a large enough voter audience to our belief system; that in a world where universities, big government, and media are against us.

Add to that we live in an age of celebrity and mind boggling amounts of  programming choices.

The liberal progressives can count on daily doses and eager participation from CBS, NBC, ABC, CNN, MSNBC, plus late night and variety talkers.

And the reality of that shows. The dumbing down of the electorate is stunning and cunning.

A new day of expanded and constant messaging is needed on a 24/7 basis in all media if we are to become more effective.

In short — We need more Dennis Miller’s of pop culture to stand up and address the American audience along with other methods to reach outside of our conservative cheering section.

I offer a premise and then questions, seeking to communicate an idea in a rhetorical way, but also to elicit Red State response and brain storming.

 

Perspective is King

Premise:

It is an open secret. The elite mainstream media will admit to patronizing liberal progressive candidates, vision, and policies. They even pay for the privilege to help craft the message while conservatives must financially anti-up for any competitive airtime.

The evidence is overwhelming and their reach is universal with the exception of one cable news outlet and a handful of highly successful radio personalities.

They reach the majority of low hanging fruit — a wide and deep audience found outside the politically concerned — who will believe that which they hear most often and emotionally compelling to be truthful.

Bombard any people 24/7 with a backward message of FORWARD and it becomes reality.

“Perspective,” and not necessarily the truth, is king.

Questions:

The intent of what you say, no matter how sincere, must be subordinate to the way it is said if you wish the message to mean more than “whatever is is.”

It’s what the voter thinks he/she is hearing, not what you think he/she is hearing.

We must consistently inspire and inform.  If the conservative messages of…

  • increased economic vibrancy and jobs for all communities (think Keystone Pipeline and 2 million jobs we might have had with Romney/Ryan) and,
  • expanded wealth opportunities through job motivating tax reform and,
  • positive historical immigration messages sponsored by a historically friendly GOP,
  • and family values focused upon protecting life, marriage, and society while…
  • controlling your own physical life and destiny (think messaging the personal freedom and choices vs a DMV Obamacare controlled  bureaucracy approach to your life)

…if these points can be attractively illustrated with consistency — even if moonshiners and swamp people are the spokespersons — in a competitive and universally appealing voice, then we have a fighting chance on helping change and form new voter perspectives in the coming 2 and 4 year elections.

How can we accomplish reaching and changing hearts and minds of the new and younger unbalanced-uninformed electorate with a constancy?

Thoughts on how to reach the new Rome before Nero burns it down?

 

James Michael Pratt is a New York Times bestselling author editor and owner of Jerusalem Reports, and frequent contributor to Red State and other conservative sites. He is author of RIGHT and WRONG Not Left and Right – The Third Option, Book 1 for 2013 release. His personal website includes biographical and other information regarding his work. He can also be found on FACEBOOK and Twitter.

 

COMMENTS

  • avgjo

    Mr. Pratt.

    Thanks for posting this.

    I think the first thing American Conservatives must do is construct an EFFECTIVE activist apparatus.

    We have an activist apparatus already. It’s just not that effective.

    Looking at the left, which has definitely been more successful in recent years, we see that their activism is characterized by the following:

    1. Permanent Incrementalism. The American right is all-or-nothing far too often. I know someone who is one of the highest ranking GOP people in my state. He is very pro-life, as am I. I go back and forth with him, arguing that while we change the institutions (see below), we need to take legislative steps now to limit abortions at the state level. Specifically, I believe that a Republican trifecta in the government could (quite Constitutionally – Article III) limit the jurisdiction of the courts when, for example, South Dakota makes abortion illegal. He wants nothing to do with this, instead preferring to keep fighting for a Constitutional Amendment prohibiting abortion. Meanwhile, millions of babies continue to be murdered.

    When the GOP does compromise, it always seems to be very stupid compromise. For instance, take the Bush Tax Cuts. Instead of making them permanent, they put a sunset on them. Stupid, stupid, stupid.

    Now, the left will take 10% of what it really wants today, with every intention of getting the other 90% later. I offer Obamacare as a prime example. I think most people agree that what Obama and his communist friends really want is single-payer healthcare. They know, however, that passing this now would result in the extinction of their party. So they pass part of what they want, the PPACA, aka ‘Obamacare’. Notice, however, they did not put a sunset on that. It’s here to stay, as far as the left is concerned. And they will march on until they get the rest of what they want, or until they are stopped.

    These small, but consistent, victories of the left have accumulated in the monstrosity known as the modern-day federal government. This is incrementalism.

    We need to practice it ourselves.

    2.Sustained Effort with an Endgame in mind – the libs will plan for things for years, spread awareness and raise money to get what they want. When Democrat hopeful Amerish Bera lost to Republican incumbent Dan Lungren in California’s seventh district in 2010, the redistricting of California soon followed. The dems made a list called ‘red to blue’, specifically targeting districts like Lungren’s and allocating large sums of money to those races. Outside, liberal groups paid attention to this list, and to put Bera in office, have spent more money on this race than any other Congressional race in the country. Right now, Bera is barely ahead, and Lungren has yet to concede. But there is a very real chance the Republican has lost. The libs do this with the goal of consolidating their control of states they own (like Ca.) and spreading their control of states they don’t, like Texas. The second greatest amount of money spent on a Congressional race was on Tx District 21. The Republican won, but the dems are targeting it because it is majority ‘Latino’. They are trying to take over Texas.

    Republicans on the other hand, never look to anything more than the next election. We constantly play defense – we strategize, not to win, but to avoid losing. We talk of demographics and the inevitable fall of conservatism, instead of strategizing on how to spread our influence and win new districts in even blue states. We might see a series of posts on one congressional election on a conservative site, with requests for donations. If the candidate wins, great. If not, we move on. The left, on the other hand, when it loses immediately begins analyzing what caused them to lose and how to fix it the next time around. They have a definite goal in mind (total control of the country) and they are constantly focused on achieving this. We on the other hand, have relatively short attention spans and we just throw money at the problem.

    3.Institutional Control – the left understands that if they control the media, education and popular culture, they will eventually control the country. Wonder why the youth vote is overwhelmingly liberal? 8 hours of liberal schooling follow by 6 hours of liberal entertainment. Most of the rest is sleeping and eating. You do the math. Conservative activism on this front seems limited to a very marginal strategy: harp on about liberal bias in the press, put out a ‘gotcha’ video every once in a while and sue the occasional heavy-handed principal. News of all this barely leaves the echo chamber we call ‘conservative media’. Meanwhile, every day, year in and year out, the left continues to indoctrinate millions.

    There is a cultural focus among conservatives on making money. (There’s nothing wrong with this, but please, I prithee, read on.) This means opening businesses, becoming professionals, etc. There does not seem to be much interest in professional journalism, teaching, academia, etc. Now, we could attribute this to bias in those institutions, but this seems to me a cop-out. I believe the bottom line is that those jobs don’t pay well, they’re not considered practical (‘those who can do, do. those who can’t, teach’), etc. There seems to be something of a stigma attached to these jobs, among conservatives. This needs to change. We need massive institutional change in this country, or the current trajectory will continue to its final destination.

    Until conservatives focus on these matters, our ‘success’ will be much the same: one step forward, three backward. Sadly, it seems that most conservatives would rather wring their hands and use great tools like this website to vent, rather than to get something done. I guess that’s easier than doing the hard lifting required to think, plan and act effectively.

    • jamesmpratt

      This is really awesome stuff! THANK YOU. A lot of thinking here — was what I was hoping for. Would like to stir the pot more and see what we can do to create some sort of apparatus in messaging we could support.

    • runner12

      Great points all. Great diary writen by the author as well. We need more Breitbart’s, Dennis Miller’s, on our side. I actually think Eastwood was on to something at the RNC convention. We need to make it common and acceptable to laugh at the Left.

      Regarding education, we must stop the teacher’s unions. They are nothing more than a shill for the DNC. Parents must also get involved in their schools. Set up parental watch groups to see if indoctrination is occuring. Then take it to the press. Every time this is done, it is successful. Public schools hate bad press.

  • kybo

    Mr. Pratt,

    A great piece here as always. I really think that better PR, on top of better
    awareness of the GOP message and values, would greatly help generate new
    popularity for the party among younger generations, and other demographics that
    Republicans are failing to reach. There’s a big issue here, however, that we’ve
    been witnessing for some time now.

    For years, Republican and conservative values have been the ass-end of just
    about every joke in every form of media. Just look at how often Fox News, the
    biggest conservative outlet right now, is ridiculed on TV and the internet.
    Adding to this issue, conservatives have very few popular avenues outside of
    their own circles to fight back, and honestly, even if they did have these
    outlets, conservatives are usually terrible at going on the attack. Part of
    this is simply the manner of conservatives. Peaceful, reasonable people, which
    are usually the opposite of angry, irrational liberals, don’t make very good
    attack dogs. Conservatives are going to have to embrace the fiery, outrageous
    voices on their side to combat the fiery, outrageous voices on the other side.
    The GOP is going to have to find more Chris Christies and Dennis Millers to
    combat the Bill Mahers and Alec Baldwins.

    Republicans will have to find new avenues, and frankly some pop-culture
    personalities, that are willing to get their hands dirty and fight fire with
    fire to take the fight and the message to Americans that the GOP either could not or
    have not tried to reach over the last 20 years.

    • jamesmpratt

      Thank you! I agree. We need a dozen Dennis Millers. Our conservative talkers pretty much just validate us. AND they are powerful, but we need to mainstream our message with financial support in a concerted way of constant air wave messaging.

  • http://rightwardjournal.com Jeff Swanson

    Agreed. I’d more or less said before (see link below) that as much as Republicans are pro-business, we sure do take a dirtnap when it comes to marketing. The key to effective marketing is understanding the emotional content of the viewer/reader/listener and deliver the message they wish to hear.

    Not to say that we give a message the same as Democrats (like Julia) but that you speak to someone’s soul. Their greatest aspirations.

    I posted something very similar here if you’re interested:
    http://www.redstate.com/jeffs65/2012/11/10/we-are-c-span-in-a-snooki-world/

  • Common_Cents

    1. Republicans must acknowledge the war waged by propaganda media. We need a hostile media bootcamp led by a Gingrich or Sununu. If the media were 20% more honest, Obama would have lost in a landslide. The media has totally gone over the cliff in its blatant propaganda to low information voters.

    2. Republicans don’t understand the difference between a feature and a benefit. Example: A feature of Rep party is smaller govt(well its supposed to be!!). But Republicans never sell people on the Benefit of smaller government. We need to be able to articulate WIIFE to each voter, What’s In It For Me.

    3. emotional appeal, Republicans are very sterile and policy driven, often talking at the 30,000 foot level. We must appeal to what really drives people to act, emotion. Ask any marketer. Our message is always, take this bad medicine, its good for you, really. On abortion, instead of stupid flubs and falling for media traps, where are the ads showing women who have been distressed and regret the fact they had an abortion in the past???? Emotional real appeal.

    4. General policies are on target, its the selling and marketing of those policies that need help. America is center right and we should be winning big time. Do you ever wonder why the LEFT/propaganda media is pushing the narrative that GOP has to change its policy to compete? Why would anyone believe them? They want the GOP to change their policy, to benefit the left! Because we’d never be able to outdo them in their destruction.

    and whatever JAMES and AVJGO said in their posts.

    • Common_Cents

      funny you mention Dennis Miller. He was my pick for Romney’s press secretary. The propaganda deserves to be savaged every single day for 4 years, ruthlessly, to their faces, making a total mockery for their hack.

    • avgjo

      This is good stuff, all.

      Now what all of us need to start doing is figuring out how to take our ideas and get them implemented.

      Conservatives have had the ‘why’ figured out for a long time. Now, we finally seem to be getting the ‘what’. We’d better figure out the ‘how’, and fast.

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