Newt Gingrich is right. Republican campaign consultants are probably the dumbest, most short-sighted unimaginative pedestrian minds working in politics today. And, in hindsight, even while acknowledging the great job he did in 2004, I think I’ll lay some of the blame at the feet of Karl Rove as one of the major reasons why in recent years with his 50+1 strategy. On the surface, it sounds smart to “go where the votes are” and write off “unwinnable” districts and demographics, but in the long term, it’s the mark of a dying party. We can’t keep writing off entire regions and segments of the population and expect to remain viable as a party.
A rule in business is that you either grow or you die - and we can’t grow if we refuse to compete in Blue districts and states. Yet this is what out latte-sipping, pencil-pushing army of consultants continue to suggest we do.
An example of this type of thinking is amply demonstrated by this post here. Note that I’m not calling this person out and I mean no disrespect, but nonetheless I feel I have to take the time to show just how utterly boneheaded this sort of thinking is, and how important it is to purge it from the GOP before it does any more damage.
According to the logic of this post, Senator David Vitter (who has been an excellent Senator by all accounts) is “damaged” because of the DC Madam Scandal - and therefore Rep. Ahn Joseph Cao (LA-2) should be put up by the party to Primary challenge him because there is no chance Cao would be able to keep his LA-2 seat (in which 70% of registered voters are Democrats) in 2010 - and we need to “save him” (i.e. Cao) from “certain destruction.”
The first thing to note about this “logic” is how eerily familiar it is to every single Republican who has watched in horrified fascination as Republicans have abandoned colleagues under fire (whether they be Presidential nominees or elected officials) when loyalty, and speaking up, was what was called for. Let me be clear here, it is cowardice, it is wrong, it is stupidity, and worst of all, it gives Democrats and their media organs veto power over the narrative without them even lifting a finger. So the @#%! what if a pornstar is going to challenge Vitter in the Republican primary? Is it that no one thinks that Vitter can’t point it out as a Democratic dirty trick?
Barack Obama is probably President today precisely because of the incandescent stupidity of the ILGOP in abandoning Jack Ryan when his child-custody records were unsealed by a Democrat judge against *both* his and his ex-wife’s wishes thanks to the Chicago Tribune and the local ABC affiliate working in tandem with the Obama Senate campaign in 2004. Instead of opening fire on the Chicago Tribune and ABC for a horrible violation of privacy affecting a minor child that neither the Tribune nor ABC would have tolerated if it were directed at a Democrat, (ILGOP Chairwoman) Judy Baar Topinka and her “moderate” friends aimed their guns at Ryan and pulled the trigger.
We’re now being asked to consider doing the same thing, based on similar “logic” to David Vitter. No. A thousand times no. The man came clean to his wife, and his priest and started attending counselling to save his marriage and himself long before this became public, long before he was elected to the Senate in 2004. The GOP not only would be losing a brilliant and loyal Republican in the Senate (a Rhodes scholar graduate of both Harvard and Oxford - the very first Republican to be elected to the Senate from Louisiana since Reconstruction), but we’d also be confirming two things; [1] loyalty is not part of the Republican make-up and [2] we’re the intolerant holier-than-thou Pharisees liberals have been claiming us to be for the past three decades.
And as for Cao, if the GOP were serious, Cao would be used as a test case in developing electoral strategies for Republicans to not just win, but hold Blue seats, especially the majority minority districts around the country that we need to start becoming competitive in.
Here’s an idea for anyone who can get this across to Cao’s Chief of Staff; take a leaf from Strom Thurmond’s book.
Sounds counter-intuitive doesn’t it, especially considering that Cao represents a majority-black district, right? A lot of people are familiar with Thurmond’s past as a segregationist (thanks to the Press constantly reminding us of it - which they pointedly *don’t* do when it comes to ex-KKK Kleagle Robert Byrd’s own equally as odious past), but most are not aware of the fact that no-one, absolutely no-one in Congress during his time and since then was more dedicated to delivering constituent services than Thurmond - so much so that the South Carolina Conference of Black Mayors honored him with an award in 1983, less than two decades since his legendary 24 hour filibuster of the Civil Rights Acts.
Here’s another thing most people don’t know. Up until his last campaign, no Republican in the South got higher percentages of the black vote than Strom Thurmond. There’s a reason for that - yes, constituent services. For many years, his office sent congratulatory letters to every South Carolina High School graduate (of every race and creed) and he personally called families that had just had a new arrival to congratulate them on the birth of his new constituent.
It really doesn’t require a genius to figure this sort of thing out. All this talk of new technology and new media and using it to win elections will get us nowhere if all we have is the technology and no clear idea of how to apply it.
Cao should become the most responsive, most interactive, most constituent service-driven politician in Congress. He should be holding townhall meetings (both online and offline) every quarter to tell his constituents what he’s up to and explain why he voted this way or that way. He should have young volunteers going around the district with questionnaires every month about their concerns. His office should be sending letters to the editor and op-eds to local papers in the district on a regular basis. He should be hosting online forums on his official House website and any campaign sites he might have. He should be talking to radio, especially black radio in the district, and uploading updates, his views on current affairs in Washington and his district, and video endorsements from ordinary citizens of his district on YouTube on a weekly basis.
Look, half the battle is showing up. Cao showed up at least, and opportunity knocked - good for him and thank you, Mr. Jefferson. But remember, that’s still just half the battle. Now it’s time for him and the Republican Party to fight, to fight for the seat. For the GOP to just give up this seat not only loses us strength in Congress when we have an eighty vote deficit, it also provides support to the already deeply entrenched belief in the black community (and other minority communities) that Republicans don’t give a damn about their votes.
So, Cao for Congress 2010. Vitter for Senate 2010. Donate, help them lay the groundwork for their campaigns for re-election. These are two very good men. After those races are won, perhaps we can get Cao to run for Lt. Governor and get him set up for the run to succeed Governor Jindal in 2015.

I wish I could recomend this MAK.
Brian Hibbert Thursday, February 19th at 8:40AM EST (link)It’s the winning strategy for ALL incumbents of both parties.
My son recently received a state academic award (non-monetary and only meaningful as a bullet item on a college app). The Democrat state representative for my district sent him a congratulatory letter and release a list of names that he sent similar letters to the local paper. My wife has been busy bragging that our son got a letter from Rep. Smith ever since. It won’t win my vote, but it sure built up a lot of good will for my wife and everyone she brags to.
The point is this is the type of communication we as a party need to be doing on all levels. It’s the type of action we need to be doing locally, at the state level and at the federal level.
Socialism doesn’t work. It looks nice on paper, but it’s been tried and it’s failed miserably every time (usually accompanied by widespread death and suffering).
Proud member of the V.R.W.C.
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There's no substitute for fixing potholes and the like.
Achance Thursday, February 19th at 8:46AM EST (link)Sen. Stevens was absolutely phenomenal at constituent service. If you contacted his office, something WOULD happen. By the way, the prosecution team was found to be in contempt and has been removed from the case. Stevens’ successor, Democrat Mark Begich, was just lapping up all the attention as he supported the “stimulus.” There’s one vote all the purists gave the Democrats.
In Vino Veritas
Aiming higher - FAIL
civil_truth Thursday, February 19th at 10:45AM EST (link)As Art reminds us here, we Republicans shot ourselves in the foot by abandoning Ted Stevens too early (despite Art’s admonitions).
The lesson that the promoters of Cao are drawing from that experience is this:
Next time, we aim higher!
Martin is absolutely right - this is a recipe for extinction, because we’re cutting off the next generation. (or should that be “shooting off”…)
And Rightly So!
2010
jcheney Thursday, February 19th at 8:55AM EST (link)Wouldn’t it just twist the Democrats panties in a knot if the Republican party was unified in their support for a candidate who made a mistake? Your points are well taken. Generally speaking, we are a forgiving bunch, considering many of us are people of faith. You are correct that the abandonment of colleagues under fire gives Democrats and their media power.
We need to take back that power by standing up strong instead of withering back when controversies come up.
As far as aggressively getting seats back goes, I still feel that boots on the ground are important. Using the internet and donating money is great, but grassroots groups seems like a winner to me. Why don’t one of you compose a questionnaire that we can download and take door to door in our neighborhoods? I think that if the questions are carefully worded, people might find that they didn’t know much about the economy, the reason the financial crises started, the history of the Iraq war, etc. Just a thought.
One quibble
Dan McLaughlin Thursday, February 19th at 9:47AM EST (link)Dunno about the “e”. I don’t think Cao’s district has a lot of internet users.
This is a tremendous piece, though, Martin.
“No compromise with the main purpose, no peace till victory, no pact with unrepentant wrong.” - Winston Churchill
Thanks Dan ...
Martin Knight Thursday, February 19th at 10:11AM EST (link)I was supposed to put both e- and non-e townhalls in there. Must’ve forgot. Oh well.
To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
Good to see you on the front page Martin.
mbecker908 Thursday, February 19th at 9:53AM EST (link)Although honestlly I would rather be able to recommend this and keep it at the top of the Rec list for a couple of weeks.
You’re right on the money. As usual.
Thanks man ... [nt]
Martin Knight Thursday, February 19th at 10:15AM EST (link)To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
Exactly what I was thinking
LJ "Beaglescout" Miller Thursday, February 19th at 3:30PM EST (link)I want to reco this so bad.
“Each of us has a natural right, from God, to defend his person, his liberty, and his property.”
With all
sdan Thursday, February 19th at 10:20AM EST (link)the “that’s between him and his wife” stuff we had to hear when Clinton got busted with the intern, we can turn that back on them. His wife knew before we did, she forgave him and they moved on so mind your own business.
You forgot the minor matter of perjury.
Brian Hibbert Thursday, February 19th at 10:31AM EST (link)So it became between him, his wife, the courts and the state bar assosciation.
Vitter didn’t lie in a court of law.
Socialism doesn’t work. It looks nice on paper, but it’s been tried and it’s failed miserably every time (usually accompanied by widespread death and suffering).
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We're not saying the situations are the same
itrytobenice Thursday, February 19th at 11:29AM EST (link)Just that the left’s argument can be thrown back in their faces.
The problem with America is stupidity. I’m not saying there should be capital punishment for stupidity, but why don’t we just take the safety labels off of everything and let the problem solve itself?
Sorry my fingers were behind my brain
sdan Thursday, February 19th at 12:19PM EST (link)When I typed that last sentence I was talking about Vitter not Clinton.
and that's what would
sdan Thursday, February 19th at 12:27PM EST (link)be my argument with anyone who would condemn Vitter. Yes they both messed around on their wives which is wrong. Vitter and his wife had already reconciled the issue years before it came to light. When it did I remember him apologizing for it. We are still waiting for Clinton to apologize. Clinton also lied under oath and all we heard was well you can’t blame him for lying look what he lied about. I always asked when people said that to me “if you got busted for the same thing and lied under oath what would happen?” All of them said we would go to jail. My response was always “So why should he get a pass on this if every other citizen wouldn’t” Of course no one had an answer for that.
Sorry, I missread your intention.
Brian Hibbert Thursday, February 19th at 12:31PM EST (link)Of course that’s an excellent response to the Dems.
Socialism doesn’t work. It looks nice on paper, but it’s been tried and it’s failed miserably every time (usually accompanied by widespread death and suffering).
Proud member of the V.R.W.C.
Join the RedState Strike Force
Thank you Martin
Brad Smith Thursday, February 19th at 10:27AM EST (link)Great post, exactly right, saved me a lot of time trying to right a post that wouldn’t have been as good as yours anyway.
Beat Democrats, not Republicans!
Brad Smith
Josiah H. Blackmore II/Shirley M. Nault Designated Professor of Law
Capital University Law School
Capital University website
Center for Competitive Politics website
If Cao wants to burn a good grassroots by taking on Vitter...
JadedByPolitics Thursday, February 19th at 10:34AM EST (link)he will LOSE and he won’t be back in Congress HE NEEDS to fight for the job he has and leave the Senate to the Good Senator who is doing a fine job!
Whoever has his enemy at his mercy &
does not destroy him is his own enemy
Exactly
itrytobenice Thursday, February 19th at 11:34AM EST (link)If he’s not enough of a fighter to defend his right and ability to represent his district against a freaking democrat, he can go back home and get a job.
We don’t need any more Rs up there who fold up like aluminum lawn chairs when the other side stands up.
The problem with America is stupidity. I’m not saying there should be capital punishment for stupidity, but why don’t we just take the safety labels off of everything and let the problem solve itself?
5...nt
JadedByPolitics Thursday, February 19th at 1:14PM EST (link)…
Whoever has his enemy at his mercy &
does not destroy him is his own enemy
Good Post
indym Thursday, February 19th at 10:44AM EST (link)and Vitter and about broadening the party. We must reach out to everyone and everywhere. We also cannot take for granted our own supporters. A lot of republican congressmen have lost elections in republican leaning districts by not paying attention to at home issues. Thats why we need to be careful how we respond to the stimulus spending issues.
We do not stand by our candiates. President Bush did not stand by his appointees, McCain did not stand by Gov Palin during the campaign nor afterward in my opinion. I would also add this thought, we need to stand by republicans even if we do not agree with their votes. I like the comment in the above post, “Beat democrats, not republicans”
All too true
red4ever Thursday, February 19th at 11:11AM EST (link)The Dems have a fantastic GOTV organization. What do the Republicans have? Do we even bother to go out and sign up new voters or do we trust they will find us?
Obama is President because he didn’t write off any states as unwinnable. He had an organization in every state. That is how he turned red states blue. You fight everywhere, even if you have no chance. It at least reminds the voters that you exist.
The Republicans should be running candidates in every race on the ballot. You can’t win if you are not even competing. No Democratic candidate should be unopposed, regardless of the alleged support in the race. That is why we vote. Because registrations and statistics and history are just projections, not the actual election.
The hottest places in hell are reserved for those who, in times of great moral crisis, maintain their neutrality.
Dante
Even if Cao lost re-election
newred Thursday, February 19th at 11:26AM EST (link)Jindal could appoint him to a position in state government, correct? It’s not like its either re-election or political exile for Cao, so there’s no reason not to go all out to keep his seat.
And they all said AMEN!!!!!
itrytobenice Thursday, February 19th at 11:26AM EST (link)My mom and dad’s 50th Anniversary announcement was in the newspaper (our little hometown paper, population 2,500, circulation of probably 700). Our State Senator cut the notice out of the paper, laminated it on a card and wrote a little note on it that just said, “Congratulations etc.”
My parents sat it up on the mantle for several months for everyone to see.
I used to work with the Senator’s former daughter-in-law and that was one of the things she did for him. He subscribed to all the newspapers in his district and she cut them out, stuck them on a card, laminated them and got them ready for him to sign.
People appreciate representative if they think said rep shivs a get about them.
The problem with America is stupidity. I’m not saying there should be capital punishment for stupidity, but why don’t we just take the safety labels off of everything and let the problem solve itself?
Trying to get elected into Sainthood or something
Jay C. Thursday, February 19th at 12:41PM EST (link)I’ve said it so many times it hurts. When someone runs on a morality platform they will be exposed as hypocrites. This isn’t an indictment against SoCons, but when Republican pols think that the only way they can win a SoCon vote is to sell himself like a saint, he’s going to find himself in a load of scandal.
Too late and to their sorrow do those who misplace their trust in the Washington Wing of the GOP learn their fate.
Oh please ...
Martin Knight Thursday, February 19th at 1:49PM EST (link)First of all, I remember Vitter’s campaign - he didn’t run on a “morality” platform, so what I’m seeing here is that just because he’s a Republican, you’re assuming he did.
Second, by the time he ran for the Senate in ‘04, he had already confessed to his wife years before, she had forgiven him and presumably he had stopped patronizing prostitutes.
Third, your comment in its entirety illustrates a worldview that ultimately rejects any form of standard of behavior - because we’re all human and therefore flawed, and therefore we will all fall short of our ideals.
Speaking for myself, I’d much rather have those ideals - those moral standards, even knowing that I will fall short of them, than to have none at all so people like you won’t call me a “hypocrite.”
To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
It's called the "blank slate" platform for Democrats
Jack_Savage Thursday, February 19th at 1:52PM EST (link)Write in whatever you want, and that’s what they’ll be.
I suppose I didn't explain myself well enough
Jay C. Thursday, February 19th at 4:43PM EST (link)I don’t know much about Vitter’s campaign, the comment was more towards the general Republican behavior of disavowing anyone who has fallen into a moral hazard. When you said, “as Republicans have abandoned colleagues under fire” I had in mind the case of Jack Ryan, who was scandalized by his participation in S&M clubs while bringing his wife along.
The Illinois Repubs, as you recall, treated him radioactively. Is there something immoral about S&M that I need to get a memo on? Something as glib as “well, he’s got his own taste and we all have our own,” could have probably defused the issue and made it a laughing point.
Your third point, gleaned from a woefully inadequate three-sentence comment of mine, is grossly uninformed. Moral standards are worth aspiring to, it’s just that what I have seen is that the rush to judgment and the need to disavow for fear of guilt by association has taken precedence as a response.
Too late and to their sorrow do those who misplace their trust in the Washington Wing of the GOP learn their fate.
You're right ... you could have put it better. [nt]
Martin Knight Thursday, February 19th at 7:04PM EST (link)To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
OT, thanks for the giving me the benefit of the doubt.
Jay C. Thursday, February 19th at 8:09PM EST (link)This should teach me to leave comments on RS while on a ten minute break at work.
Too late and to their sorrow do those who misplace their trust in the Washington Wing of the GOP learn their fate.
Want to win in Blue States accept RINOs
Dencal26 Thursday, February 19th at 1:41PM EST (link)If you want to win in Blue States you must drop the term RINO and accept Moderate Repubs . When Harry Reid became Senate Majority Leader do you think he cared that Bob Casey was Anti Abortion and Anti Gay?
Those Moderate Dems ran as conservatives...
Attack Mode Thursday, February 19th at 1:52PM EST (link)The positions they ran on are the opposite of what our Republicans moderates are known for. What you suggest doesn’t make any sense. do you think that if we put up a pro abortion Moderate republican that they would win against the Moderate dem who is running as pro life. If you do then you haven’t been paying attention.
“Land of the Free and Home of da Whopper” Peter Griffin…Family Guy
conform and celebrate diversity….or else!!!
Steel-Belted Radial Right Winger

“I’ll create 5 million jobs from out of unicorn farts and pixie dust” Justatron paraphrasing Obamessiah…yes I love it that much.
And those seats are Republican irredenta that
Achance Thursday, February 19th at 1:57PM EST (link)we must restore to the Republican Party. The business of lying Democrats trying to out-Republican Republicans can be defeated fairly easily. Not many people here were happy with Lisa Murkowski’s appointment and she didn’t have a reputation as much of a conservative when she was in the Legislature. Tony Knowles was far and away the strongest D here, and a master of being a better sounding Republican than most Republicans. So, we just hung his DC and San Francisco friends around his neck and Lisa won re-election pretty handily.
You can do this to any of them that ran as the un-Republican Republican and now have to be a caucus vote on most things or they won’t get any goodies for the district.
In Vino Veritas
absolutely agree Achance...nt
Attack Mode Thursday, February 19th at 2:08PM EST (link)“Land of the Free and Home of da Whopper” Peter Griffin…Family Guy
conform and celebrate diversity….or else!!!
Steel-Belted Radial Right Winger

“I’ll create 5 million jobs from out of unicorn farts and pixie dust” Justatron paraphrasing Obamessiah…yes I love it that much.
"Anti-gay"?
Jack_Savage Thursday, February 19th at 1:54PM EST (link)Jeez. When will you guys just drop it?
heh..i noticed that too Jack...
Attack Mode Thursday, February 19th at 1:55PM EST (link)He/She also put Anti Abortion….I corrected those in my post…;^)
“Land of the Free and Home of da Whopper” Peter Griffin…Family Guy
conform and celebrate diversity….or else!!!
Steel-Belted Radial Right Winger

“I’ll create 5 million jobs from out of unicorn farts and pixie dust” Justatron paraphrasing Obamessiah…yes I love it that much.
Heh ... you actually think Bob Casey is pro-life?
Martin Knight Thursday, February 19th at 1:55PM EST (link)[1] Harry Reid also calls himself “pro-life.”
[2] Define “Anti Gay”. Please.
[3] Define “Moderate” and explain the difference between a “moderate” and a “liberal” with an example of one such “moderate” in office today.
Thank you.
To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
Moderate Dem vs Moderate R
itrytobenice Thursday, February 19th at 2:51PM EST (link)A moderate Dem is one who talks like an R and votes like a SF democrat. A moderate R is one who talks like a moderate and votes like a D.
We lose. As soon as some of those moderates come through for us on clutch votes, I’ll lose my contempt for them. Right now, they gave us a trillion dollars in Porkulus.
The problem with America is stupidity. I’m not saying there should be capital punishment for stupidity, but why don’t we just take the safety labels off of everything and let the problem solve itself?
Which moderate Rs in the House did that, again?
Moe Lane Thursday, February 19th at 3:11PM EST (link)Because where I’m sitting, every moderate Republican in the House took a hit for the Party. Twice.
Check out my new blog at http://moelane.com/.
http://twitter.com/moelane
My (blogging-related) wish list.
They got decapitated over the past two cycles.
Martin Knight Thursday, February 19th at 4:20PM EST (link)They just watched their leaders, i.e. Shays, Johnson, Bass, etc. get rejected by their voters. Probably realized “moderation”, contrary to what they had been told, actually doesn’t sell all that well.
To me, “consensus” seems to be the process of abandoning all beliefs, principles, values and policies. So it is something in which no one believes and to which no one objects … There are still people in my party who believe in “consensus” politics. I regard them as Quislings, as traitors … I mean it.
- Margaret Thatcher
NOTE: “consensus” = “Bipartisanship™”/”Centrism™”
Tell me how that is a win...
JadedByPolitics Thursday, February 19th at 2:20PM EST (link)You tell me how electing the two from ME and the one from PA equals a win…where are they Republican at all? it certainly is not in spending…it is certainly not in matters of war and it certainly is not in social issues….so you tell me an everyone here why WE should elect so called “Rinos”.,
Whoever has his enemy at his mercy &
does not destroy him is his own enemy
We do accept RINO's
robmikpet Thursday, February 19th at 3:18PM EST (link)They do not accept us conservatives. Since the elction there has been much more toss the G-O-D out of the G-O-P than getting rid of RINO’s
That said there has been a steady drumbeat to get rid of RINO’s “only” when they vote against core conservative principals time and time again.
I would welcome a Guliani senate run, or any pro-choice congressman if he stood for low taxes, smaller government, less regulation and a strong national defense.
The Republican party cannot accept politicians that voted for the stimulas or other left wing crap. That is as far out of the conservative mainstream as Bernie Sanders.
Up to their old tricks again
candoo2 (dkos funluvn1) Thursday, February 19th at 6:00PM EST (link)Some “pastors” in Cao’s district are trying to recall Congressman Cao due to his stimulus vote. Nothing new under the sun, huh?
The story is here:
http://www.bayoubuzz.com/News/Louisiana/Politics/Louisiana_Congressman_Cao_Faces_Recall_Petition_Over_Stimulus_Vote__8406.asp
I make crude sexual jokes about conservatives.
The best part
sdan Friday, February 20th at 6:59AM EST (link)about this is they didn’t seem to have a problem with Jefferson and all the garbage that’s happening. Personally I was shaking my head when Jefferson made it out of the primaries.