Via Glenn Reynolds, who – like a lot of people, shrugged and assumed that somebody else would be the Martha on this exercise:

Two leading infomercial stars agree: Barack Obama’s half-hour self-promotion last night was a flop.

“I don’t see enough smiling. Doom and gloom totally,” said Anthony Sullivan, one of the biggest names in infomercial history.

[snip]

He and AJ Khubani, who has produced infomercials for 25 years, said Obama also fell short of offering solutions to the dire problems he laid out.

“I didn’t see a payoff. Classic infomercial is you show the before and you show the after. I didn’t see the music or the crashing waves of the Pacific,” Sullivan said.

By the way: the uncritical willingness of even the left-sphere to generally accept the tag “infomercial” as a descriptor to this thing is pretty revealing. Not to mention funny.