A Mitt Romney staffer, explaining why you're about to see campaign ads everywhere:
"Time is short," said one campaign aide. "We have $100 million we've just raised. If you look at our burn rate to date and our cash on hand, there's not much more we can spend on infrastructure. So we've got to start spending our general election funds in a big way, because you know what the value of that money is on the day after the election? Zero."
Entertainingly: former NH governor John Sununu used the phrase 'carpet bomb' to describe the planned ad campaign. When challenged on this language, Romney-Ryan officials changed it... to 'daisy cutter.' Which is accurate, by the way: carpet bombing is far less precise as a method for flattening something. Plus, it's just as likely to give progressives the vapors! Win-win, really.