Let us discuss precisely how badly the Oregon state government has messed up its ad campaign trying to get young people to sign up for Obamacare. First, the background:
Cover Oregon, the public agency set up to implement Oregon’s health exchange under the Patient Protection and Affordable Care Act, launched the first, $3.2 million ad campaign last week for the program.
Rocky King, Executive Director of Cover Oregon, told the Oregonian, the goal of the jingly, somewhat hipster-vibe ads that offers lyrics stating “live long in Oregon” and “long live the Oregon spirit,” is to just break people into the program that opens in October.
But there’s a problem, which will be graphically demonstrated by watching the aforementioned ad below. Don’t worry, I’ve turned it into an anti-Obamacare ad of equal, if not superior, value:
…Yes, it was that simple. The Oregon ad is the epitome of vapid, hipster nothingness: it has no message, to the point where all I had to do was type in a single line and the whole thing suddenly means the exact opposite of what the creators of the ad presumably intended. I should not have been able to do that. I also should not have had to been the one who ended up tell[ing] viewers what the dang ad was about in the first place. That I was able to do both suggests that the Oregon state government… should give the creators of the ad lots more taxpayer money to do more ads just like this one.
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