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Let us discuss precisely how badly the Oregon state government has messed up its ad campaign trying to get young people to sign up for Obamacare. First, the background:
Cover Oregon, the public agency set up to implement Oregon’s health exchange under the Patient Protection and Affordable Care Act, launched the first, $3.2 million ad campaign last week for the program.
Rocky King, Executive Director of Cover Oregon, told the Oregonian, the goal of the jingly, somewhat hipster-vibe ads that offers lyrics stating “live long in Oregon” and “long live the Oregon spirit,” is to just break people into the program that opens in October.
But there’s a problem, which will be graphically demonstrated by watching the aforementioned ad below. Don’t worry, I’ve turned it into an anti-Obamacare ad of equal, if not superior, value:
…Yes, it was that simple. The Oregon ad is the epitome of vapid, hipster nothingness: it has no message, to the point where all I had to do was type in a single line and the whole thing suddenly means the exact opposite of what the creators of the ad presumably intended. I should not have been able to do that. I also should not have had to been the one who ended up tell[ing] viewers what the dang ad was about in the first place. That I was able to do both suggests that the Oregon state government… should give the creators of the ad lots more taxpayer money to do more ads just like this one.
Moe Lane (crosspost)
The Oregon Obamacare ad should actually be the national model, given that you can’t tell what it’s about. http://t.co/8oJNoNgOuK
— Ben Domenech (@bdomenech) July 12, 2013