If I have to look you up or do forensic analysis of your site to figure out where you’re from and what office you’re running for, then you – or, more likely, the expert firm you hired – have failed in your/their primary purpose. There are fifty states and 435 Congressional Districts in the United States. Nobody has every single one of them memorized, with all possible candidates and potential candidates. And not many people are going to hand over money to a candidate who doesn’t even tell you where he or she is running.

Seriously, I see this every cycle. This is an easily avoidable mistake. Candidates, please stop making it.

Moe Lane (crosspost)