The Political Bust of TV Ads

By: Ned Ryun (Diary)  |  August 20th at 10:00 AM  | 

Let’s be honest: as a medium, television just isn’t what it used to be.  We live in a digital age, where the glowing screen in our living rooms that once dominated information and entertainment now has competition from a myriad of sources.  From Facebook to YouTube and tablet publications to on-demand streaming video, to the existence of DVRs and TiVo, television is being challenged from | Read More »

Smart Money

By: Ned Ryun (Diary)  |  June 13th at 03:30 PM  | 

I’ll be the first to tell you that at the statewide, Congressional and Presidential levels you can’t win as a candidate without airtime. You will need to spend, sometimes significant, money on TV ads, even radio ads. But at a certain point, there is a diminishing return on what TV ads will get a candidate, especially in the last few weeks when it seems every | Read More »