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ORCA, meet Narwhal. This is how it’s done.

Back in April, I posted an article on my personal website addressing the potential of the Obama juggernaut, Operation Narwhal to win the election.  This operation was the ground game that defeated Romney’s Project ORCA and turned out the Democratic vote.  I also wrote another post back in 2011 about how Obama could be re-elected, centering on five strategies: 1) the Chicago machine; 2) class and economic warfare strategies; 3) the Democratic voter base; 4) social media usage and strategy; 5) October surprise.  I don’t pretend to be any more or less prescient than the fine authors and commenters on this website, so it is somewhat mortifying to me why we could see what was happening and the Romney campaign could not, or refused to.

Romney is a decent man, a philanthropist, a successful businessman, a man of faith and family.  I believe he would have made an excellent President.  However, Romney’s problem was that despite his one term as a governor, he had no political skills.  He approached his campaign as though running for CEO of America.

Romney and his campaign violated the #1 rule in politics:  never give your opponent the opportunity to define you.  Romney went through a grueling primary and burned through his cash.  When he was carpet bombed with attack ads on everything from Bain Capital to being a tax cheat, and then indirectly responsible for a woman’s death, he had nothing to hit back with.  That he chose to ignore the attacks for the most part and take the high road did not help him before the American people.  Combine his slips of the tongue made during the primary season, with his 47% comment at a private fundraiser, and we see a candidate who while he had his heart in the right place, had no keen political instincts that he could be taped anywhere, anytime.

As for the massive screwup called ORCA, this is how an inexperienced staff can destroy a candidate and the hopes of 58 million Americans.  It once again goes back to Romney’s political skills.  When Rupert Murdoch tweeted,

“Met Romney last week. Tough O Chicago pros will be hard to beat unless he drops old friends from team and hires some real pros. Doubtful.”

and former CEO Jack Welch chimed in,

Hope Mitt Romney is listening to Murdoch advice ont campaign staff..playing in league with Chicago pols..No room for amateurs did not have the savvy or experienced campaign staff to take him past the primaries and through the national election.

the warning flags were being hoisted.  Later in the year, Noonan, Kristol and The Wall Street Journal joined in questioning what the Romney camp was doing.  Yet Romney’s response remained, “My campaign doesn’t need a turnaround.”

The Democrats’ Operation Narwhal had fields offices and volunteers locally in each of the 50 states.  While many Republicans laughed at the Obama Event Registry, and “Have dinner with Michelle and Barack,” the Democrats were collecting email addresses and demographic data so that they could target people with specific emails on specific issues.  On election day, they turned out the vote.

And the Republicans, we got ORCA.  Beaten and eaten by a grown-up Flipper.

 

 

COMMENTS

  • franklinwasright

    So, what do we do??? Who is starting to organize for the
    2016 election?

    • http://www.political-woman.com politicalwoman

      The first thing you don’t do is advertise for an IT social media developer on the RNC website with the words, “bring us into the 21st Century”, as I saw earlier this summer on where? The RNC website.

    • billcor

      you mean 2014?

  • hunter

    Good summary. We need a war room at the RNC level that can learn to control message and train other candidate orgs on how to do the same. This needs to be set up as a permanent part of the party, not a candidate ad-hoc election year effort. that this was not done after 2008, at the least, begs the question of what in the heck our leaders are thinking?

  • kowalski

    Part of “Bringing us Into the 21st Century” is having the capacity to be circumspect about mission critical things like boots on the ground and printed packets and credentials to volunteers on the eve of an election.

    The siren song of the latest whizbang technology is tough to resist: the instant savings it offers, the potential to have real-time communication, and all the other efficiencies blinds people to the very real risks it entails. As we’ve seen on Project ORCA, the reliance on the internet and this oddly-not-working web-based application (and then people’s home printers) to get those packets of materials and credentials out was a recipe for failure. What the scheme REALLY did was create somewhere between 30,000 to 37,000 points of failure at the endpoints – because in the end, if someone’s magenta toner cartridge ran out, they had to scramble to get their materials printed and bound. Then they couldn’t connect. And then they were very much screwed.

    If their internet service dropped out (as mine did on election day), they were out of the fight. If their email filter tossed the email into the spam folder, they were out of the fight. If they couldn’t log in, if they didn’t type the “s” in https: on their mobile device, they were out of the fight. If the app. servers fell over, they were out of the fight. If nobody answered the phone back at ORCA headquarters, they were out of the fight. If they couldn’t print the *#$&@N# packet on their desktop printer because it was out of Magenta toner, they were out of the fight.

    That’s too many potential points of failure to risk something as important as this against.

    And for what? As I pointed out in my response in Erick’s thread, this kind of mission critical ground game operation would have cost – realistically – $750,000 to $1 million dollars to *GUARANTEE* that everyone had pre-printed packets and pre-made credentials **FedEx OVERNIGHTED** to them. FedEx would have gotten them there. OK you want to see if UPS plays fair with its union workers? Give them some of the delivery job and compare notes.

    I’m not saying I’m smarter than anyone on the Romney team was. I’m not. What I do know, though, after having spent a lifetime surrounded by technology, working with technology, is that ***until*** your mission-critical system has been *thoroughly* vetted, you rely on something trusted and proven, even if it means choosing an “old fashioned” method.

    What’s even more ironic is the Staples/Bain Capital connection. Madre de dios!

    You don’t roll out the misson critical system at the moment of maximum importance and bet the farm on it working on the day of the Big Event, the first time, just because the technology sounds cool.

    We spent almost a billion dollars in this race. It looks like we could have done it the slightly less-whizbang but bombproof way for $750,000 and maybe changed the outcome. That’s a lot to lose over 1/10th of 1 percent.

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