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Global Google

Shame on you. Every time you use Google, you are helping to destroy our planet. So says Alex Wissner-Gross, a no-good physicist from Harvard who is one of those annoying people who wants to take the fun out of everything. He has researched the carbon footprint of operating the Internet and now threatens to publish his results.

According to the Sunday Times,

Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea

Another one of these blokes, Liam Newcombe of the British Computer Society, is all atwitter about the carbon cost of, you know, tweeting. The Times has Newcombe "warning" us that things like Twitter are not simply fun and hot air; they have a carbon cost.

If you’re like me, your first thought upon learning this was to wonder how long it takes Mr. Wissner-Gross to exhale as much carbon dioxide as it takes to boil a kettle for a cup of tea. Or alternatively, to atone for the Google search I used to find the answer. Which is “ten minutes.”

The Times does not say how seriously Mr. Wissner-Gross takes his research, or indeed whether he even cares if the planet bursts into flame. So I propose a test. I ask the professor to stop breathing for ten minutes every time I do a Google search. I will let him know by email each time his services are required (I recognize that sending him an email probably requires that we keep him breathless for another minute or two, but if he is serious about saving the planet he shouldn’t mind).

COMMENTS

  • DRP

    The article comes out and says that Google doesn’t give stats on its server farms, so how in the world would you come up with that answer? From further down the article it looks more like the energy expenditure of using a computer, period, that’s being calculated… and it was just tied into Google to be ‘hip’?

  • USNJIMRET

    burn up coming up with the very idea of kettles as a comparative measurement?
    Ya know….some folks just don’t deserve to continue breathing.

  • 6eorge Jetson

    How insightful. Kinda like the Ph.D. study a while back that showed drinking makes the opposite sex more attractive.

    I’m just sticking this statement of the obvious in the mental file in case the overwhelmingly Democratic Party-favoring Google tries to pass itself off as a “Green” company because it would like to use less energy. Kinda like the airlines would like to use less fuel. (Because they would save $$$)

    Google’s Givers Go Democratic

  • Tbone

    Mr. Wissner-Gross was all that were left of him, it would be sufficient for my purposes.

  • David Hinz

    but this is just a preamble to a Carbon Tax on all internet users.

    They intend to tax us all into equality.

  • Kowalski

    This is so typical of Harvard Physicists: wait until after the problem has incontrovertibly occurred to identify it and sigh heavily while making irrefutable proclamations about what should be done, and how federal money should be spent to achieve that.

    The results would have been interesting if they had been published ten years ago — say, at the time Al Gore invented the Internet or shortly thereafter — because they were perfectly predictable then. Someone who was selling clusters or building clusters or server farms could have done the analysis and interpolation back in 1999. But that would have defeated the Harvardian Purpose:

    I paraphrase Frazier

    “I went to Harvard. When I’m wrong, the world makes a little less sense.”

    Harvard is an institution full of preternatually brilliant people who usually make the news because of the crushing obviousness of their conclusions, and the way in which the obviousness of their conclusions requires more intervention on the part of the State. Essentially it is their University. By the time they publish it, it’s like seeing an entrepreneur featured in Forbes: you know that it’s the next thing only because it’s old news. In this case it is: “Guess what? Great big, globally dispersed server farms require electricity to operate, and a lot of it. Are you surprised? Time to tithe.”

    That doesn’t mean, however, that they don’t make a lot of money by timing their revelations that way, because they do, even though they’re bone-jarringly obvious and have been to anyone for about the past ten years.

    Next Harvard will be publishing a paper or series of papers on the public health risks of video games — not because of the violence in games like Call of Duty 4, but because of the risk to the planet that comes from having twin nVidia SLI cards in your box.

    I loved this, though:

    His research indicates that viewing a simple web page generates about 0.02g of CO2 per second. This rises tenfold to about 0.2g of CO2 a second when viewing a website with complex images, animations or videos.

    And it rises to about 2g of CO2 per second when about 30% of the people who are viewing the Internet are watching the kinds of images they use the internet for in the first place. Harvard against the online porn industry! It’s the future!

  • momac

    I don’t really but I love the guy that created it, he saw this coming a long time ago. And he wrote a pretty sweet article about competing with the size of Google in what is basically a one-man shop.

    Anyway, I get the feeling he may not even believe this stuff, but if it gets traction so much the better. It’s all so ridiculous anyway.

    http://gigablast.com/green.html

  • Kowalski

    All of the inefficient heat energy that is being wasted by the computer I’m using to post this message is very welcome here in Massachusetts, where electricity already costs more than 90% of the rest of the country, and the current temperature outside is 15 degrees fahrenheit.

    I partially use my computer to heat my living space, and it does a very good job. It’s particularly cold here right now — way below freezing in fact, and electricity from British-owned National Grid is just frighteningly expensive already. My nVidia graphics card does a good job of playing games and keeping the living space warm….it’s kind of like multitasking.

    Otherwise I could use a space heater, but one of those doesn’t pump out half a billion triangles per second…

  • Super_G

    http://googleblog.blogspot.com/2009/01/powering-google-search.html

    In terms of greenhouse gases, one Google search is equivalent to about 0.2 grams of CO2. The current EU standard for tailpipe emissions calls for 140 grams of CO2 per kilometer driven, but most cars don’t reach that level yet. Thus, the average car driven for one kilometer (0.6 miles for those in the U.S.) produces as many greenhouse gases as a thousand Google searches.