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Swipe Fees Wipe Away Small Business Opportunities

Many have seen the signs in local restaurants: “A minimum of $10 to use credit card.” For consumers, it is an inconvenience. For small businesses owners, it is the only way to protect their bottom line from large credit card companies and Wall Street banks that impose onerous fees on every swipe.

Today, each time you slide your card, credit card companies receive 2 to 4 percent of the total purchase through so-called “swipe fees.” While it takes just four cents to actually process the transaction, big banks and credit card companies reap an average of 44 cents on every swipe.

For a small business, the fees can be pretty significant,” Amy Sowards, owner of a West Virginia restaurant, told The Charleston Gazette in March 2011.“It’s money you could use to grow a business, hire more employees, increase their hours.There’s so much we could do with that money.”

In July 2010, Congress passed the Durbin Amendment as part of the Wall Street Reform bill, instructing the Federal Reserve to create and implement rules that protect small businesses from oppressive Wall Street banks and credit card companies. In response, the Federal Reserve limited swipe fees to 12 cents – which is still three times the cost of processing the transaction and a generous provision considering similar fees on paper checks have been completely prohibited for nearly a century.

The Federal Reserve has yet to move forward with implementation. Unfortunately, some on Capitol Hill are doing the bidding of Wall Street’s crony capitalists. Sens. Jon Tester (D-MT) and Bob Corker (R-TN) recently introduced legislation to further delay the application of the limit. Their proposal seeks to launch a swipe fee study so Congress can avoid ending the monopoly credit card companies have in this market. The delay their legislation will intends to cause will result in nearly $150 million a day moving from local merchants into the coffers of big banks and credit card companies.

“The swipe fee reduction that was included in the financial reform bill will mean a great deal to many small businesses,” June Kaefer, owner of Jack’s Lawn Mower Service in North Tonawanda, N.Y., wrote to the Credit Union Journal Daily Briefing. “Right now, banks nickel and dime retailers to death, and we have very little recourse. This bill takes away the feeling of helplessness that small businesses have when dealing with big banks.”

When credit cards were first introduced, the principles of the free market kept swipe fees at a reasonable level. However, as debit and credit cards began to fill our wallets and the acceptance of plastic became a necessity for businesses, merchants were forced to succumb to the large credit card companies’ pricing demands, rather than having the power to negotiate and find common ground.

As a result of the unleveled playing field, American merchants and consumers paid more than $48 billion worth of swipe fees in 2008 alone. While these expenses are largely concealed from most consumers, the costs are hardly hidden from the bottom lines of small businesses. In fact, for many merchants, swipe fees are the second largest expense and sometimes account for more than their total pre-tax profits – a cost businesses are often forced to pass on to patrons.

Each day implementation of the Durbin Amendment is delayed it costs us, as consumers, millions. Powerful credit card companies and big banks have monopolized the market and forced merchants to yield to their demands. Small businesses and consumers simply cannot afford to allow the same Wall Street banks we bailed out as taxpayers to pilfer our pocketbooks at the cash register.

Stephen DeMaura is President of Americans for Job Security

COMMENTS

  • lineholder

    I’m interested in the topic, but the formatting makes this difficult to read.

    • Finrod

      If credit card companies and banks have monopolized the market as you claim (thus subverting the free market) the proper course of action is to investigate them under Sherman Anti-Trust, not introduce a whole host of market-distorting legislation that breaks the free marketplace even worse. Your solution is just as bad as the problem, if not worse, sorry.

  • powertothepeople

    and while I may be in the minority on this, the charges the banks/credit card main office charge is not something that needs to be regulated.

    Banks are in the business to make money. It cost money to advertise the cards, process applications, give the cards out, keep records of account status. credit limit, etc and it takes a massive amount of cost to pay the vendors and have the cash available to pay. That being said, vendors are able to make sales that they would not have been able to do before because people like to spend on credit when their cash flow is low. They like the guarantee of payment rather than the hassle of checks and the possibility the check is no good. Credit cards may cost them money on one side, but they make more on the other side.

    Vendors already have all the power. They can charge a higher fee for credit card use just like they do at most gas stations, they can refuse to take credit cards just like so many businesses did with American Express that ended up driving AE to change payment policies, and if they do not like the fees, they can simply refuse to accept cards which many companies already do. We do not need government intervention in a market matter. There is nothing those bums can do but make it worse and a much bigger headache for both the vendor and the CC company.

    Not too mention companies can negotiate fees when they sign up to take cards.

    Let the market handle it, keep the government out of it. Companies charge what they can until they have to lower it. If enough companies want the fees lowered, they can do it the free market way. Band together and stop using the credit card companies until they feel the pinch and lower the fees. Any other way is simply more of big government butting in where they do not belong.

    PS Really do not see where wall street and certain banks taking bailouts have anything to do with the matter. Just as companies can use their power to force banks to lower fees, we can do the same with companies. If enough people refuse to pay a companies price, they either lower the price or go out of business.

  • http://www.gmsplace.com/ civil truth

    Your website is all about free-markets and “pro-paycheck” policies – but I don’t see any specifics about what such policies would be in anything but the most general terms that says very little of substance. So it’s hard to know by what criteria your organization has come out with this position.

    Moreover, given the intense lobbying going on in Washington, it’s hard to evaluate your input here without knowing something about your donor base. And how involved you are in these lobbying efforts.

    Regardless, it’s hard for me to see how one reconciles free markets with government intervention and coercion. So I must view your arguments quite skeptically at this time.

    But I do commend you for disclosing your affiliation.

  • harpsichord

    Get RICH!

  • Bill S

    Just what do you think the banks are going to do when the government takes away one of their revenue sources? Just suck up the loss? Hardly. This is yet another Democrat intrusion in free markets that will caus costs to rise elsewhere. The Democrats are the Party of Unintended Consequences, and this is no exception. Tis regulation is bound to cause other fees to rise. One likely output is the reduction or elimination of free checking, or for fees for debit transactions to be directly charged to customers.

    Next time you want to post a diary full of liberal talking points camouflaged as “free market”, you might consider Dkos.

  • tedpomeroy

    We RedStaters should be wary of endorsing anything by the likes of Dick Durbin. We need to examine what the likes of President Obama did back in the 1990′s to fully extract this cancer on America.

    The problem with high swipe fees stems from the Community Reinvestment Act and its stepping up of “enforcement” during the Clinton’s first term. Before 1993, plastic transactions were just about exclusive to the credit-worthy. In all swipes there is a risk of loss due to insufficient funds in the case of debits and default with credits. Remember the surprising bankruptcy levels back in 2005?

    All of these transaction fees have default risk into them. It is the Democrats demand that everybody gets “plastic” that raises the costs and all of us pay for the defaults. Just like the mortgage crisis. etc.

    Mark Levin in L & T describes this quite well. The DEMS with CRA did what they always do, find a way to steal legally. This is what we RedStaters need to focus on.