rnc

    Outreach and Get Out The Vote

    By: Loren Heal (Diary)  |  March 29th at 04:25 PM  | 

    GOTV

    In developing the Growth and Opportunity Project‘s Autopsy of the 2012 election (pdf), the Republican National Committee correctly identified the reason for the party’s loss, but failed to recommend a coherent strategy to reverse it.

    President Obama won by defining his opponent in a negative way, and marrying modern technology with old-fashioned boots on the ground. Republicans can do those things even better than he did, but doing so will require radically reforming the party.

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    Messaging

    By: Loren Heal (Diary)  |  March 28th at 05:13 PM  | 

    The Republican National Committee’s Growth and Opportunity Project post-mortem of the 2012 election cycle covers a lot of ground in its effort to diagnose the Party’s losses. This first installment of my response covers the report broadly and particularly its prescriptions for messaging.  The RNC report categorized its recommendations in seven areas: Messaging Demographic Partners Campaign Mechanics Friends and Allies (Third Party Groups) Fundraising Campaign Finance | Read More »

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    RNC Rules Changes Misquided and Harmful

    By: Loren Heal (Diary)  |  August 27th at 11:50 AM  | 

    [Santorum update below, 1pm EDT 8/27] [Second update  5:30pm EDT 8/27]: I made a mistake: I understood Ron Zahm to say Rick Santorum was in favor of the rules change, but Santorum has not made any indication one way or the other, and Zahm did not say he did. The error is 100% mine. ——————— I’m a delegate to the 2012 Republican National Convention. It | Read More »

    How To Save the GOP

    By: Loren Heal (Diary)  |  January 12th at 07:20 PM  | 

    Now it seems that John Boehner has endorsed Maria Cino for the Republican National Committee chairmanship. There is a problem with that endorsement. If others follow suit, it will destroy the Republican Party.