The Democrats’ Appropriate New Logo

    I’ve designed a logo here and there (for friends and family) and one thing I’ve always kept in mind in that line is the KISS (Keep It Simple Stupid) principle. In other words, “less is more” – the less complicated, the easier it is to remember, the better for the brand and for the customer. But sometimes less is just less. Take the Democrats’ (please!) | Read More »

    The Democrats’ Appropriate New Logo

    I’ve designed a logo here and there (for friends and family) and one thing I’ve always kept in mind in that line is the KISS (Keep It Simple Stupid) principle. In other words, “less is more” – the less complicated, the easier it is to remember, the better for the brand and for the customer. But sometimes less is just less. Take the Democrats’ (please!) | Read More »