#Waywire: Cory Booker’s Ticket To Board The Torricelli Express
It was a little over 1 year ago, and Cory Booker, Mayor of Newark, NJ launched an IPO to fund his own brainchild; a social media aggregator entitled #Waywire. He felt that he could offer something brand new to the social media industry and speak for younger Americans of The Millennial Generation. His project started with a bang, but appears to be about to end with a thud. Mayor Booker has discovered what many before him have learned already. You can’t lie down with the dogs and not get infested with fleas.
Booker described his mission as a modernization. “Traditional media is controlled by a handful of companies with one destination and a specific point of view,” Booker said, “while [Millennials] have come of age expecting social media, user-generated voices, the open web and technology led media.” Techli.com wrote a glowing description of the initial success of his IPO.Read More »