A Movie Tie-In Promotion for Adults: “Kingsmen” Whiskeys

Snifter bely buckle as featured in "Kingsmen: The Golden Circle"
Snifter bely buckle as featured in "Kingsmen: The Golden Circle"
Snifter belt buckle as featured in “Kingsmen: The Golden Circle”

 

With the release of the “Kingsmen” sequel the grown ups can enjoy some savory branded products.

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With many major Hollywood productions there is an ancillary economy that operates apart yet connected to the main title. Companies frequently attach to a title with an intent to benefit from having its product earning attention. This symbiotic marketing may involve its brand being featured on screen, aiding in the advertising, and/or having the film’s graphics on its packaging.

Next month though sees a cross-promotion apart from the common animated creatures or super heroes. The sequel to the surprise British spy action-comedy “Kingsmen: The Golden Circle” debuts on September 22, and with it a spirited campaign arrives. Director Michael Vaughn has taken a vested interest in seeing that adult beverages factor in the marketing.

 

statesmen

 

Vaughn has teamed directly with Glendronach distillery to have a special edition bottling of a whiskey to be released for the movie. The GlenDronach Kingsman Edition 1991 is a single malt aged 25 years, and matured in sherry oak casks. The age, and the casking means this label weighs in at $900 per bottle (it will be featured in the movie as well.) It is a limited run of 2,000 bottles, in a collector’s box each autographed by Vaughn, and the distillery’s blender.

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statesmen-bourbon

 

For more of an affordable potable there is also a branded American bourbon. In the film the British characters will be teaming with American agents called The Statesmen, who use a cover identity as distillers in Louisville,Kentucky. This has led to the creation of Old Forester Statesmen, a 95 proof bourbon. This edition is reported to be created by a specific warehousing, where the barrels were rotated to only the warmest areas in the aging barns.

This overproof bourbon is now available at retailers. Bottle pricing ranges from $50-60.

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