In a tumultuous media market why would a popular site commit SEO seppuku?!
Deadspin had been a vastly popular sports and cultural outlet for years. This itself is a rare feat in a perpetually amoebic digital publishing landscape. For a site to grow and flourish when so many are foundering and closing up shop — some in surprising fashion — would mean they are doing something correctly. Doing something incorrect has meant all the difference.
In shockingly short order Deadspin became a lesson to study, but for all of the wrong reasons. As a testament to both the precariousness of this industry and the rapidity of the environment digital formats operate within, Deadspin has become a vapor of its former self, in just a matter of days. The mistakes are glaring, but in this case of warring sides it is difficult to see the solution, beyond the one glaring obvious fix — communication. For a business whose job was to convey information it is stark that a lack of communication prevails.