Marco Rubio is airing 30-minute television programs in every Iowa television market this weekend — the final days before the first votes are cast in the 2016 presidential election. Rubio’s 30-minute TV specials will show excerpts of the town hall-style meetings Rubio has relied on campaigning in Iowa. The Rubio campaign has provided the following preview:

The Washington Post’s Sean Sullivan reports that Rubio’s advisers believe that their best asset is their candidate and the most effective way to communicate is to expose his pitch to many voters as possible. Having seen Rubio speak in both a very large and very small groups, I wouldn’t argue with that. No candidate is more articulate than Rubio. But Rubio is running an unconventional campaign. He doesn’t seem to have a ground game and is depending on caucus goers to turn out for him anyway.

The Rubio campaign says it plans to field questions on social media and on the phone while the ad is broadcast. It will air in Sioux City on Saturday and Sunday and in Des Moines, Cedar Rapids and Davenport on Sunday.

According to the Real Clear Politics Average, Rubio is polling in third place in Iowa, behind Donald Trump and Sen. Ted Cruz — 31.4, 24.8 and 14.4. As Leon points out here, Rubio has some work to do. Will the 30 minute ads do it?