I’ll be honest: I’m not really all that into blogging about this Bloggasm article on relative losses in political blogs’ readership since October 2008, for a few reasons.  First off, I’m not particularly convinced that the sample is relevant: if you look at the list, yes, most of the major ones are on there – but are they really representative?  It’s been years since my last statistics class, but I can tell that there’s one heck of a selection bias going on in there.  Second: there is no universe where Andrew Sullivan is ‘right of center,’ sorry.  For that matter, Ann Althouse barely qualifies.

Third – and this is why I’m putting this up; some people that I privately showed the chart below the fold to insisted that I should – I think that it’s probably more significant to look at yearly trends anyway.

Blog
Jun-08
Oct-08
May-09
Oct-May
Jun-May

Daily Kos
32.19
82.89
25.29
-69%
-21%

C&L
6.85
11.25
5.72
-49%
-16%

FDL
2.24
4.52
2.52
-44%
13%

Eschaton
2.66
4.21
2.07
-51%
-22%

America
1.98
4.95
1.61
-67%
-19%

WM
1.02
3.19
1.71
-46%
68%

MyDD
3.32
2.61
0.52
-80%
-84%

TalkLeft
2.11
1.4
0.68
-51%
-68%

OpenLeft
0.82
1.56
0.49
-69%
-40%

Andrew Sullivan
6.54
23.2
8.4
-64%
28%

Drudge Retort
1.79
2.82
1.8
-36%
1%

61.52
142.6
50.81
-64%
-17%

Hot Air
9.84
23.71
19.59
-17%
99%

Instapundit
6.99
10.7
11
3%
57%

Michelle Malkin
7.08
14.75
7.45
-49%
5%

AoSHQ
1.43
4.1
2.59
-37%
81%

RS
1.68
3.72
2.16
-42%
29%

Gateway
0.62
2.13
1.12
-47%
81%

Althouse
0.68
1.28
0.95
-26%
40%

Hugh Hewitt
1.03
2.68
0.67
-75%
-35%

Patterico
0.5
0.81
0.46
-43%
-8%

29.85
63.88
45.99
-28%
54%

Once you look at last year’s numbers, the trends become a lot more clear, for these specific sites.  Personal preferences aside, electing a Democrat has turned out to be a traffic boost  for the Right-oriented sites featured and a traffic depressor for the Left-oriented sites featured.  I’d love to see the two-year numbers, so as to get rid of the distortion that even the beginning of the Presidential primary season was generating – but it looks like generally the Right-blogs featured here kept some of the traffic boost from the election, and generally the Left-blogs featured here did not.  They, in fact, have been declining.

How relevant is this?  Honestly, not very much – unless you’re an advertiser who’s trying to decide where your next ad buy is going to be, I suppose.  And then only then if the site in question has set ad rates that assume future growth, and not shrinkage…

Moe Lane

Crossposted to Moe Lane.

Tags: navel-gazing