The following is a partial list of Obama’s strategic advantages. By all reports, he began to put this together 2 years ahead of time, and Democratic operatives were perfecting the operations two years before that. All of this explains why Republicans almost lost in 2004 and again in 2006.
13 million e-mail addresses.
$500 million raised online.
6.5 million donations from 3 million donors with an average donation of $80.
3.2 million Facebook friends (to John McCain’s 600,000).
2 million My.BarackObama.com profiles created.
One million participants in Obama’s cell phone text messaging program — this is less than the 6-8 million rumored but still massive.
400,000 volunteer blog posts written. 200,000 volunteer events created. 35,000 local and affinity groups created by supporters.
Three million volunteer phone calls made in the last four days of the election through the website without supporters having to step into a campaign headquarters.
The campaign had a full time chief technology officer in addition to a new media director. They had a full time analytics team whose job was to do nothing else but monitor site data.
Obama spent 8MM on Google AdWords alone. All demand-driven.
Last but not least, an iPhone app called “Obama 08”. It used GPS, Address Book, browser and email to make everybody an Obama disciple and to keep them informed on national, state and local news and activities.