You know your ratings are in the toilet when you declare it a success story that you’re beating out some low-life at MSNBC. Talk about setting the bar low!
This article talks about how CNN in general and AC in particular are tanking, but here’s the reply from some AC lackey:
A rep for Cooper wouldn’t discuss May numbers but said, “Year to date, ‘AC360’ is having its second-best performance ever with an average of 1.161 million overall viewers and 369,000 in the target demographic. It has an impressive 51 percent advantage over MSNBC in total viewers and a 41 percent lead over MSNBC in the 25-54 demographic.”
But Cooper can laugh all the way to the bank (for now), since:
The former host of “Celebrity Mole” should be happy he signed a multimillion-dollar, multiyear contract with CNN last year during the presidential race, when ratings were at an all-time high. If his contract were up now, Cooper would probably have to settle for far less.