Country music legend Travis Tritt makes it no mystery about where he sits on modernity. He’s an American patriot through and through and puts traditional values above modern nonsense.
Naturally, when Bud Light decided to use transgender activist and influencer Dylan Mulvaney as the new face of their product, Tritt chose to distance himself from Anheuser-Busch, declaring he’d no longer have the company’s products on his hospitality rider, or list of things an artist requests be available from an establishment.
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023
This naturally resulted in a backlash from the lefty parts of Twitter, who began pretending the Country Music Hall of Famer was a nobody who wasn’t worth listening to.
Independent journalist Brian Krassenstein had a response that I think truly summed up the left’s position about Tritt. In it, he says he’s never heard of Tritt but says he should be canceled for his bigotry since Tritt is, himself, engaging in cancel culture by rejecting Anheuser-Busch products from his concerts:
BREAKING: Country music singer, who I NEVER heard of in my life, Travis Tritt, has dropped all Anheuser-Busch products from his tour after Bud Light’s Dylan Mulvaney campaign. I am proud to have been blocked by Travis before I even made this post criticizing his bigotry. These people are really into cancel culture. He’s canceling Bud Light and apparently me. Since Cancel culture is “cool” again… LET’S CANCEL TRAVIS TRITT!
BREAKING: Country music singer, who I NEVER heard of in my life, Travis Tritt, has dropped all Anheuser-Busch products from his tour after Bud Light's Dylan Mulvaney campaign.
I am proud to have been blocked by Travis before I even made this post criticizing his bigotry.… pic.twitter.com/x5ZXHnPmxb
— Brian Krassenstein (@krassenstein) April 6, 2023
As a brief aside, I’m not sure how people who never heard of, or listened to, Travis Tritt in the first place are going to cancel him since the only thing they can do is not listen to him more. But I assume they mean that they’re going to try to get venues, brands, and sponsors to stop working with Tritt. That is typically their MO, to begin with.
And it’s here we can see that the left doesn’t understand what cancel culture really is.
What Tritt is doing is refusing to have the brand for his concerts. The venues are still more than able to carry Anheuser-Busch brands if they so choose, but Tritt is ceasing doing business with them personally.
This is a standard boycott and it’s a perfectly legitimate way to send a message to a business. Voting with your wallet is a personal decision that others may or may not participate in.
This is not an example of “cancel culture.”
What Krassenstein is suggesting, if he’s sticking to the left’s playbook, is cancel culture.
The left doesn’t just make the personal decision not to interact with someone or something, they try to make it so that no one else can interact with it. Their strategy is to make Tritt too hot for anyone or any business to do business with, effectively breaking him financially and socially. This would ruin his life and the lives of anyone who depends on him for a paycheck and their families.
This means spamming venues, businesses, and more with overwhelming pressure, until they fold and refuse to take the chance of interacting with the canceled lest they be canceled themselves.
The real goal of cancel culture isn’t just to ruin anyone who would defy the leftist agenda, it’s to send a message to everyone else that if they even remotely try to resist, they could be next. You and yours will be destroyed and ruined. It doesn’t matter how many innocents get caught in the crossfire; they will do this with a clear conscience and the false belief that they’re making the world a better place.
I think the only proper thing to do now is to see when Travis Tritt is coming to your town and to buy a ticket to his show. Nothing speaks volumes like a buycott. Not only does it reward the person who stood up to the mob, it lets businesses know that the pressure from the left can be resisted for monetary gain.
