As you’ve likely noticed by now, Anheuser-Busch, the parent company of Bud Light, is in a financial free fall that it can’t seem to stop. Once they endorsed transgender activist and influencer Dylan Mulvaney’s “365 Days of Girlhood,” people began walking away from Bud Light and to other beers. They haven’t come back and Bud Light can’t even seem to give their beer away for free.

There’s only one way out of this for Anheuser-Busch. A full-throated apology, a walking back of their endorsement of transgenderism, and the firing of CEO Michel Doukeris…for starters. However, this is not likely to happen because AB can’t do it. Not won’t…can’t.

But AB isn’t alone. As we approach Pride Month, the hiking company North Face endorsed the LGBT community with a commercial featuring a drag queen in one of the most cringe-worthy commercials you’ve ever seen. The women’s company “Always” threw women to the curb and called young girls “bodies with female sex organs.”

And now, even Chick-fil-A of all businesses has now declared they’re going woke with their embrace of DEI initiatives, which as I’ve covered before, are a Marxist ploy meant to make merit evil and identity-based politics the true ruler of the company.

(READ: If You Want to Collapse a Civilization, Just Institute DEI Initiatives)

Chick-fil-A is infected with DEI and it will only be a matter of time before that place falls in every way possible. pic.twitter.com/0Lg6NWcu90

— Brandon Morse (@TheBrandonMorse) May 30, 2023

Do you think there are a lot of drag queens in nature for The North Face to sell their product to? How does Always justify spitting in the face of their customer base by taking away their very identity from them? How does Chick-fil-A — a brand with Christian principles and whose primary buffer against the radical left’s constant attempts to destroy it are right-leaning middle Americans, many are Christians themselves — square adopting a Marxist program with its own beliefs?

How do Target and Disney continue to sell the very products that are clearly driving their customers away without stopping?

As I’ve gone into detail before, they’re doing so with a financial gun to their heads. It all begins with standards put forth by investment firms and lending agencies like BlackRock that enforce Environmental, Social, and Governance (ESG) standards on companies, and there are a lot of companies. As Alliance Defending Freedom’s Caroline Reeves covered, the number of corporations that have to submit to these standards is staggering:

Over the past two decades, companies all over the world have started abiding by the demands imposed on them by ESG. In fact, more than 90 percent of S&P 500 companies have adopted practices or changed their business policies due to ESG, as well as about 70 percent of Russell 1000 companies. But now Americans are waking up to the danger ESG policies pose. A growing number of individuals, groups, and companies are paving an alternative path forward for business.

Disobeying or denouncing ESG standards can find you getting booted off of the S&P 500’s ESG index and other important investment lists. This is what happened to Elon Musk and Tesla. Musk has been openly denouncing ESG standards for some time now.

To be blunt, ESG is weaponized leftism within the corporate world. In order to keep your ESG score up and your bottom line unaffected, you must obey whatever order these investment companies give. That means you have to invest in DEI initiatives, openly endorse destructive social trends, and embrace unrealistic environmental standards like the Green New Deal.

Even if a company knows that doing this will destroy the trust between them and their customer base, they have to embrace the rules or lose investors, lending deals, and more. They are effectively hostages to these standards.

But that’s not where the hostage crisis stops.

As one man explained very clearly in a short video clip that I encourage you to watch, the backlash against these brands from customers has an interesting side effect. The brands being destroyed in these boycotts are part of an iconic string of American brands that help give America its identity. Without much of an identity, people are less likely to fight tooth and nail for themselves, thus allowing for a kind of domination without firing a bullet.

But that’s not where it all stops either, and here we see the real hostage…you.

While Americans are canceling their own brands, these companies begin having to lay off scores of people. You can see it happening at Disney already as the company has had to fire thousands and thousands in a recent purge to save billions as the company bleeds out. As Bud Light continues to suffer, the CEOs will still walk away from their high-rise offices and drive away in their fancy cars. The delivery truck driver, however, will probably lose his job and struggle to find another company to work for, at least for a time.

This means that the people who actually suffer are blue-collar, middle-class people. As these corporations collapse, so does the middle class, creating a very real gap between the super-wealthy and everyone else. The poor in this country grows and grows as a class, putting them at the mercy of the super wealthy who, in this case, are some of the most anti-American, anti-liberty, anti-human rights people that have ever existed since the 1940s.

The World Economic Forum's mandatory CEI, ESG, and DEI initiatives compel funding-dependent corporations to adopt strategies that are harmful to their operations, with current leadership far removed from the foundational values.

This is a communist infiltration that is actively… pic.twitter.com/bdWBZKWfwl

— 【 𝓓𝖗. 𝓥𝖔𝐱 𝓞𝖈𝖚𝖑𝖎 】 (@Vox_Oculi) May 30, 2023

I’ve said this often and I’ll say it again; you are at war and your enemy is fighting you constantly. They fight you while you’re at work, they’re fighting you while you walk your dog, they’re fighting you while you’re putting your kids to bed, they’re fighting you while you file your taxes, they’re fighting you while you watch your favorite TV show, they’re fighting you while you engage in your favorite hobby, and they’re fighting you while go out drinking with your friends.

You are being attacked right now as you read this article. You just don’t know it because the attack isn’t coming at you from the front. It’s coming at you from the banks you do business with. The attack is coming from the wallet you use to vote for businesses with.

Fighting this war is going to mean a lot of changes that many people either aren’t ready or aren’t capable of doing, but there will come a point where fighting it will become necessary.